Proficient in Chinese social media platforms, including WeChat, Little Red Book, and WeiboStrong understanding of Chinese consumer behavior and market trendsExcellent communication and interpersonal skills for client engagement and KOL collaborationsDetail-oriented with the ability to analyse data and provide valuable insightsWell-versed in content planning and strategy development
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Admin And Marketing SalesT&R SportsAustralia -
Admin & Marketing SalesT&R Sports Feb 2024 - Present*Manage online sales orders, ensuring timely processing and shipment tracking*Handle after-sales service to ensure customer satisfaction*Coordinate offline sales activities and devise promotional strategies for the store*Develop and implement store advertising campaigns and online promotions*Gain exposure to various e-commerce platforms and sales systems*Acquire knowledge in operational models and promotional strategies*Identify trends in e-commerce and advocate for the integration of new media in marketing efforts to enhance market competitiveness -
Chinese Marketing Account ManagerBridge Marketing Jun 2021 - Present澳洲 Victoria 墨尔本Collaborated on long-term projects with Bridge Marketing, providing Chinese social media content creation and management services for their clients.Worked closely with Bridge Marketing to develop and execute social media strategies tailored to the Chinese market.Organized events and managed KOL collaborations to promote client brands effectively.Produced engaging content for Chinese social media platforms and monitored performance metrics to optimise campaigns.Provided regular updates and reports to Bridge Marketing, ensuring clear communication and alignment with client objectives.During my time at Bridge Marketing, I successfully operated personal social media accounts as a beauty and skincare influencer, consistently achieving stable growth in both follower numbers and engagement rates. Additionally, I managed social media accounts for various international and domestic brands, promoting their products and services. This involved liaising with the official content and operation team from Little Red Book.Furthermore, I planned and executed PR campaigns and events, effectively promoting shopping centers, food and beverage establishments, and medical aesthetics clinics. I developed compelling content plans and created engaging visual materials such as photos and videos to maximize conversion rates. Interacting with followers on social media platforms was a key aspect of my role in order to enhance engagement.In addition, I coordinated Google advertising operations, including SEO and Google Ads, to meet client objectives and budgets. I monitored the performance of ads and provided detailed reports to ensure the effectiveness of the campaigns. -
Chinese Marketing Account ManagerBridge Marketing Jun 2021 - Present澳洲 Victoria 墨尔本*Providing Chinese social media content creation and management services for their clients.*Develop and execute social media strategies tailored to the Chinese market.*Organized events and managed KOL collaborations to promote client brands effectively.*Produced engaging content for Chinese social media platforms and monitored performance metrics to optimise campaigns.*Manage social media accounts for various international and domestic brands, promoting their products and services. *PR campaigns and events. -
Marketing Account ManagerBridge Marketing Jun 2021 - Nov 2023澳洲 Victoria 墨尔本 -
Social Media And Content CoordinatorBalmer Agency Nov 2023 - Jun 2024澳洲 Victoria 墨尔本Results-driven marketing professional with extensive experience in client service, Chinese content creation, and blogger PR campaigns. Created content strategies and managed account operations to enhance brand image and increase brand awareness.Organised promotional activities with Chinese KOLs in Australia, such as store visits, events, and product promotions.Provided clients with a curated list of suitable KOLs for their brand and developed comprehensive briefs for KOL collaborations.Coordinated and monitored KOLs' social media posts and promotional cycles, ensuring timely and effective promotion.Compiled and presented data summaries to clients, highlighting the impact and reach of KOL collaborations. -
Beauty AdvisorDavid Jones Feb 2017 - Nov 2023Chadstone -
Beauty AdvisorMyer Mar 2016 - Jan 2017Chadstone, Victoria, Australia
Frequently Asked Questions about Jane Liu
What company does Jane Liu work for?
Jane Liu works for T&r Sports
What is Jane Liu's role at the current company?
Jane Liu's current role is Admin and Marketing Sales.
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Jane Liu
Human Resources Manager | Delivering An Exceptional Employee ExperienceGreater Sydney Area2cisco.com, cisco.com2 +141586XXXXX
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