全域数字化零售解决方案服务商

1、Entrepreneurial company, to create a one-stop digital retail solution service provider2、Responsible for the company's digital specific program establishment, b-end customer promotion, upstream and downstream resource communication and other strategic specific work3、Taking the consumer as the guide, we will create the enterprise digital transformation construction from 0 to 1 for the b-end customers, and at the same time, we will also provide the customers with the design stage and the overall digital scheme goal.4、At the front end, it focuses on the new retail digital development direction, continuously integrates the latest upstream and downstream technologies and product resources, and creates interactive marketing, digital business front-end, digital display and interactive multimedia content in the intelligent commercial space for b-end customers according to the brand characteristics and target consumer groups, so as to let the enterprise obtain the data, and at the same time, let the customer and the brand Make connections.5、In the middle and back-end, based on the new retail digital Omni channel marketing management, it helps to establish customers from offline store sales to online platform operation and e-commerce channel management, including not only app, WeChat, Wibo, etc., to help customers get through the all channel digital marketing mode6、Optimize the setting of strategic objeCctives and complete the overall tasks of the company

1、Set goals for the digital development path of the company’s future, take part in the making of fund raising plan and illustrate it to the investors2、Responsible for specific strategy guiding covering management of the business unit, marketing, brand and new media management and so on3、Lead the members of business unit, coordinate company’s resources and be responsible for the general goals of the company4、Lead the product team of business unit to optimize the product types and transfer the traditional production mode to the digital one.5、Keep the advantage of traditional products and lead the business unit to enhance experience of customers in the terminal.6、Optimize strategic goals and finish other orders from the chairman of the board

1、2003.10 Join AOPEN International Trade Co., Ltd (Shanghai) , the subsidiary company of AOPEAN China invested by Acer2、2004.4 Responsible for channel building and development of Southwest and NorthwestChina; 2005 Moved back to Shanghai and responsible for market expanding and channel development of Shanghai, Jiangsu and Zhejiang; since 2006 taken up role as product manager of minipc and bare system products, introducing the product to the Chinese market, expanding the market and making marketing plans3、Product, marketing and management training in Taipei headquarters from September 2006 to September 2007.4、In the end of 2007, in charge of national product application market, led the making ofB2B(Digital Signage) product blueprint, introduced the product to the Chinese market, expanded the market and made marketing plans. Won more fame to the digital engine products of AOPEN by taking part in events like International Digital Signature Exhibition hold in Shanghai in 2009 and 20105、After 2010, moved to the role of Key Account Manager and took up COEM business, performing well in key account development and the customizing of COEM product6、Since 2013, responsible for the whole project plans of business unit of AOPEN China,leading my team to develop digital new retail projects, opening up the last station to connect the retail customers both online and offline and moving new retail towards an experience-oriented mode in which many cases has been set up.