12 years of experience in the biomedical industry, with experience in different roles such as drug research and development, market research, market planning, marketing management, and the ability to think and solve problems from different dimensions I have been in the field of drug discovery as a researcher for nearly 7 years. In these seven years, I have worked in the top three local CRO company which support R&D service for the world top 50 pharmaceuticals companies, and then I have joined the top 10 pharmaceutical company. These experience has made me understand the pharmaceutical industry deeply, and also own the ability to think the “why” behind the “what” instinctively. Have 5 years of market research, promotion, event planning, marketing management experience, have the ability to independently plan and execute market research, small meetings and other activities; can set performance appraisal plans around performance plans to achieve management goals With 7 years of drug research and development experience, with a biological background in medical genetics, immunology, molecular biology, etc.; familiar with various skills and methods of drug research and development, and can skillfully carry out multiple drug screening experiments and conduct data analysis Like to face changes and challenges head-on, have the courage to take the initiative to break through and undertake, strong resistance to pressure, high resilience
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市场部经理上海万格生物科技有限公司 Oct 2020 - Present中国 上海市 熟悉生物样本行业的发展趋势,市场及产品营销动态,了解同行状况,通过市场反馈,行业痛点,制定冻存耗材与软件的市场调研计划并对计划执行进行追踪,明确产品定位、制定相关营销策略,并参与相关策略的执行与追踪 密切关注生物、医药及的政策发布与动向,广泛了解市场相关的产品发展及动向,为公司寻找评估新的产品,寻找新的业务合作伙伴,扩大公司业务产品线,不断探索新的服务模式与业务增长点 针对公司产品,以及品牌定位,负责宣传资料的撰写设计,制作宣传册,运营公司的媒介平台(如官网、微信公众号),策划市场宣传活动,塑造公司品牌,促进产品销售 负责针对各种应用场景下的(内部新员工培训,老员工的巩固培训,客户端的产品宣讲)产品及行业背景知识的培训与宣讲 与营销总监共同制定营销团队的绩效考核及刺激方案,策划各种团队活动,营造营销“狼性”氛围 协助大型自动化样本库建设项目的方案起草,修改,撰写,并在大项目跟进过程中提供技术支持与咨询,协助推进大项目的落地 -
商务部经理上海万格生物科技有限公司 Oct 2019 - Oct 2020中国 上海市 负责公司销售合同审核、执行跟踪等过程进行梳理流程并撰写制度。包括但不限于招投标项目评审与跟进,销售订单的执行、售后,围绕订单执行的跨部门(供应链、技术开发、财务等)沟通与考核 负责公司销售代表的日常考核,指标达成跟进。包括但不限于客户拜访率,信息反馈质量,拜访合理性,指标达成率等指标的评估 负责应收账款的管理,包括但不限于客户账期,销售代表奖惩制度的制定与调整,执行 与市场部、销售经理共同制定市场策略,以推进销售目标的达成。包括但不限于新产品引进评估,产品宣传推广方案制定,年度市场策略的制定,市场/产品调研的发起与结果分析等 与销售经理共同搭建销售团队,包括但不限于岗位设置评估,团队成员的绩效考核方案,团队培训成长计划制定、追踪与执行等 协助大项目的方案起草,修改,撰写,为大项目跟进过程提供技术支持与咨询,共同推进大项目的落地 -
Supervisor Manager 市场部主管上海万格生物科技有限公司 Aug 2016 - Oct 2019 公司对外宣传媒介的搭建与维护,包括但不限于公司官网的搭建与维护,公司官方微信公众平台的运营与维护,外部推广渠道的评估与合作洽谈。 负责市场会务活动,包括但不限于年度市场会务预算制定,市场会务活动的策划、执行与宣传,市场活动价值评估。 负责市场调研活动,包括但不限于发起并落实围绕产品,品牌以及行业的市场调研活动,撰写市场调研报告以促进公司市场策略的调整与执行 负责微信公众平台的运营与维护,包括但不限于图文信息的撰写、编辑与发布,利用微信公众平台开展线上活动等主要成绩: 完成公司官网的搭建;官网搭建后,目前公司50%的新客(项目性销售外)获取来自官网。 独立策划,并完成落实200人的市场会议,扩大了公司自动化产品在行业内的知名度与影响力。 策划并落实了围绕公司软件产品的调研,推动了公司内部对软件产品的重新定位与讨论,并协助确认了产品的优化方向 作为主要组织者,组织行业人士完成了2本国际行业指南的汉化工作。目前,这两本汉化资料为国内的行业权威指南 负责生物样本库行业人士(客户群体主要是国内大三甲医院的科研负责人)微信群的社群运营,发起的行业文献阅读在业内掀起了“行业文献”阅读热。微信公众号粉丝数在4个月内从100人左右增长到5000+人。 The establishment and maintenance of the company's public promotion media, including but not limited to the establishment and maintenance of the company's official website, official WeChat public platform, and the evaluation and cooperation negotiations of external promotion channels. Responsible for market conference activities, including but not limited to the formulation of annual market conference budgets, the planning, execution and publicity of market conference activities, and market activity value evaluation. Responsible for market research activities, including but not limited to initiating and implementing market research activities around products, brands and industries, and writing market research reports to promote the adjustment and implementation of the company's market strategyMain achievements: Completed the establishment of the company's official website; after the establishment of the official website, 80% of the company's new customer acquisition comes from the official website. Independent planning and implementation of a 200-person market meeting has expanded the visibility and influence of the company's automation products in the industry. Planned and implemented research on the company's software products, promoted the repositioning and discussion of software products within the company, and assisted in confirming the direction of product optimization -
Director Of Operations 运营管理主管尤纬医疗(上海)有限公司 Jan 2017 - Aug 2017中国 上海 协助产品的定位 协助参与产品的目标客户群锁定;对潜在目标客户群进行深度访谈,包括但限于了解客户的家庭收入,构成,消费习惯,生活习惯等; 产品的打造 通过查阅行业资料,访谈行业专家及客户群体,反复调整产品的定位与定价,不断优化产品服务的内容与方式 产品市场推广 开展线下专家培训会,产品试用活动,微信公众平台推广等方式,对产品进行推广主要成绩: 参与了母婴护理知识的整理与编写,负责婴儿0-6月护理,及早教模块的课件撰写及培训 以专家培训的方式,与月子中心合作开展线上线下产品推广活动 Assist in product positioning. Assist in the targeting of target customer groups for participating products; conduct in-depth interviews with potential target customer groups, including but limited to understanding customers’ household income, composition, consumption habits, living habits, etc.; By consulting industry information, interviewing industry experts and customer groups, repeatedly adjusting product positioning and pricing, and continuously optimizing the content and methods of product services Product market promotion Carry out offline expert training sessions, product trial activities, WeChat public platform promotion and other methods to promote productsMain achievements: Participated in the compilation and compilation of maternal and infant care knowledge, responsible for infant 0-6 month care, and early education module courseware writing and training Cooperate with the Confinement Center to carry out online and offline product promotion activities through expert training
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ScientistAbbvie 艾伯维贸易(中国)有限公司 Sep 2013 - Jun 2015Shanghai 细胞免疫实验:独立地完成基因敲除,细胞转染等实验,并建立稳定细胞株。能独立地完成多种细胞的转染,并建立稳定细胞株。能熟练地完成高通量的药物筛选实验及相关的数据分析。可独立地分离人尿液中的exosome,并进行后续的分子及蛋白水平分析。 分子生物学实验:高通量的细胞RNA提取,exosome中RNA提取,引物探针设计,mRNA的定量检测。Research and explore targets for kidney disease therapeutic- Make efforts in routinely compounds screening and providing SAR support for contributing to go/no go decision in the target project.- Participate and contribute to set up new assay for target project and further provide support for aligning the primary and secondary function assay. - Collaborate with renal GRPD. Gain the silver award of team cooperation for my performance.
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Scientist上海睿智化学研究有限公司 Shanghai Chempartner May 2009 - Sep 2013Shanghai 细胞免疫实验: 能熟练地完成多种细胞的传代培养,能快速建立多种细胞毒性检测的小分子药物筛选平 台。主要技术有MTT,MTS,CTG等。可独立地建立多种细胞炎症模型。如在不同细胞中刺激剂诱导的多种细胞因子检测,PBMC的分离,T细胞增殖极化实验等。参与建立T细胞相关的大分子药物筛选平台。 精通各类免疫实验。如Elisa、HTRF、MSD、Western Blot等。并能熟练使用Envision、Flexstation、MSD、Multidrop、PlateMap等仪器。 体内实验: 能够熟练地对大鼠或小鼠进行一些常规操作,并参与了多个炎症模型的建立。如DSS、EAE模型、足肿胀模型等等。 日常管理方面:负责组内试剂、耗材的采购协调工作。参与公司的EHS常规管理工作,对实验室安全管理有一定的经验。Provide R&D service for early drug discovery for the world top 20 pharmaceutical companies.- Make efforts in routinely compounds screening and providing SAR support for contributing to go/no go decision in the target project.- Participate in project design, optimization and implementation- Collaborate with the multiple function group, and communicate project progress with customers
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Scientist上海基康生物科技有限公司 Shanghai Genecore Biotechnologies Co., Ltd. Mar 2008 - May 2009中国 上海 Shanghai, China 针对客户订单进行协调安排,及时开展各类检测实验,包括PCR,SNP分型,DNA测序,MSP,BSP等,并在5日内出具科学、完整的检测报告。 SNP项目的实验设计,根据客户的研究需要帮助确定待检的SNP位点,设计引物及Taqman或MGB探针,确定和优化实验条件,以及对客户送检样品质量的评价及检测、实验结果的分析,最后出具项目检测报告。 公司检测新项目的研发工作。各类相关信息的查找和筛选,项目开展的设计、相关检测技术的建立、实验条件的确定及报告模板的制作。 ISO质量管理体系质量监督员。负责各技术平台的日常工作、技术支持等的监督评价,并适时提出改进建议。Provide gene detection service for hospitals, universities and institutes.- Provide personalized medicine instruction for hepatitis b treatment in the Grade A hospitals, such as Changhai Hospital, Changzheng hospitals.- Collaborate with universities and institutes to launch related research projects. - Responsible for project design, customer communication and reports.
徐兰兰 Education Details
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苏州大学Genetics
Frequently Asked Questions about 徐兰兰
What company does 徐兰兰 work for?
徐兰兰 works for 上海万格生物科技有限公司
What is 徐兰兰's role at the current company?
徐兰兰's current role is 上海万格生物科技有限公司 - 市场部经理.
What schools did 徐兰兰 attend?
徐兰兰 attended 苏州大学.
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