Cassie Jiang Email and Phone Number

• Define strategies and plans that deliver categories and channel growth based on consumer, shopper and customer requirement; • Lead business planning process of EC, i.e., Integrated Commercial Planning: Lead the ICP process for E-commerce by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, sub-channels, and external environment); Lead EC Master Business Planning: internal meeting (MSR, MFR, MOR) to provide and review forecast, recommend action plans to close gaps;• Promotion, monitor promotional trends, initiatives and competitor actions by Category/ sub Category, priority channels and strategic customers. Identify and recommend promotional opportunities for Nestle categories and Brands;• Budget, responsible for PTE/PFME(trade part) management, ensure all the budget under control; evaluate PTE usage effectiveness and continuously optimize ROI;• Product, prepare and implement new product trade launch plan, conduct pre and post evaluation; define and develop E-Commerce product portfolio based on market trend, customer, consumer and competitor information;• Organization, Lead and coach CCSD team, increase channel planning and category expertise; help E-Commerce team to build up channel and category capabilities to sustain long term growth.

• Channel study including opportunity & threat, competitive situation, insights, and prioritization.• To develop branded beverage channel strategies based on channel insights and in line with overall business strategy and objective.• To develop and implement channel marketing plan, which covers brands, products, price, advertising and promotion.• Lead brand activation activities within channels like national campaign, digital campaign, regional campaign, out of home visibilities, customer demos, events and etc. nationwide.• Strong partnership with Regional Sales Managers, and lead, train and direct regional CCSD for execution of channel strategy and channel marketing plan.• Enforce marketing control systems including business planning processes, monitoring and marketing expense control.• Co-ordinate and align key accounts plan across all regions, to support sales team’s total customer plan execution, including sales presentation, joint promotions, total investment vs sales target.