Lead brand team to execute product and brand activities, incl digital, pr, CSR events.

In charge of digital strategy (including social media & ePR) and execution. Anticipate establishing brand building strategy (focus on ATL) to enhance brand awareness to further stimulate new business sales. Responsible for product digital campaign strategy and yearly plan Accountable for daily execution including we chat, webo, brand site, SEM, SEO Leverage ePR, KOL resource to further building up brand buzz and SOW Coop with sales team and CRM to support channel business

Responsibility: Anticipate New brand grand launch strategy and the execution of ATL brand campaign to create buzz and enhance brand awareness during launching period.- Responsible for establishing grand new brand site (including social site)- Preparing digital strategy and launch campaign, especially for social media (weibo & wechat)- Accountable for ATL Media strategy and buying tactics (TVC, online video, print,etc)Achievements: corporate site launch, social media launching & maintenance

Responsibility1: Anticipate establishing brand building strategy and lead the execution of brand building campaign to be in line with corporate objectiveAchievement:2012, 1st Product TV and 360 communication plan (陈意涵代言) driven more sales than before, due to its unique creative idea and excellent media strategy that perfectly matching product positioning and consumers’ habits. Therefore, The Brand ranked TOP 4.Responsibility2: Assist to accomplish the analysis of brand performance and health by evaluating performance of brand building campaign and brand communication activitiesResponsibility3: Manage the strategy and execution of brand creative ensuring consistency with brand VI- Responsible for the strategy of local creative adaptation in line with updated global direction

Responsibility: Establish and implement launch management of integrated branding activities align with brand vision including media plan execution and creative visual management.- Assist MKT director to deploy channel strategy & action plan- Lead New Product / Brand ATL communication activities- Nego with agencies & media to maximize media effectiveness and enhance brand influence- Efficiently manage the budget to develop cost effective and enhance ROI indexThe results: brand awareness significantly improved from 80 to 83, and maintained stable increment during the years.