张前程 Email & Phone Number

上海

1. Brand Strategy Planning and Budget Management: Responsible for the formulation of strategy for both start-up period and operation period, as well as the budget management and use.2. IP Operation and External Output: Responsible for all-round communication and operation of Smurfs Park, and external management and output within the scope of copyright, to enhance its popularity and brand power.3. Event Planning and Implementation: ①Start-up period: Planning and implementation of media… Show more 1. Brand Strategy Planning and Budget Management: Responsible for the formulation of strategy for both start-up period and operation period, as well as the budget management and use.2. IP Operation and External Output: Responsible for all-round communication and operation of Smurfs Park, and external management and output within the scope of copyright, to enhance its popularity and brand power.3. Event Planning and Implementation: ①Start-up period: Planning and implementation of media events and grand opening; ②Operation period: Formulate the annual strategy, and plan market activities matching festival nodes based on this, so as to improve the experience and create publicity topics.4. Traditional Media and Social Media: Explore highlights of projects and activities, create publicity topics, and promote in multi-channel matrix media such as TV, radio, newspapers, magazines, Ctrip, Meituan, Tik Tok and Redbook.5. DOOH Marketing: Plan creative visual images and dynamic videos, select media resources for fixed-point and quantitative delivery according to the characteristics of consumers, and monitor the transformation in time and review then.6. Public Relations Management: Responsible for expanding relations with government departments, foreign affairs agencies, public welfare organizations and other channels, so as to link corporate brands to offline and online activities, and promote brand endorsement. Show less

上海

1. Decathlon Enterprise Account Operation: Communicated with internal contributors and completed review and push, sorted out and published weekly reports for 32 times. Collected hot topics within the enterprise (such as the grand opening of China Lab), including copywriting, typesetting and beautification, with a maximum monthly reading of 36,000 times.2. User O&M management: Based on background reading data, completed six monthly public opinion analysis and one annual analysis. According… Show more 1. Decathlon Enterprise Account Operation: Communicated with internal contributors and completed review and push, sorted out and published weekly reports for 32 times. Collected hot topics within the enterprise (such as the grand opening of China Lab), including copywriting, typesetting and beautification, with a maximum monthly reading of 36,000 times.2. User O&M management: Based on background reading data, completed six monthly public opinion analysis and one annual analysis. According to the analysis results, a plan to increase online interaction and offline linkage was adopted, which increased user activity by up to 40%.3. Enterprise Open Day: Responsible for the Open Day of the new headquarters, planning the event content, linking employees of various departments and communicate volunteers to land the event together. More than 70 internal employees and industrial partners from other parts of the country successfully participated in the Open Day event and gave 100% positive feedback.4. Establish and Maintain External Relations：Assisted government and media communication colleagues to connect press releases and corporate activities, so as to establish relationships for follow-up in-depth cooperation reports. Show less