Tv/Home Appliance Branding, Imc, Manager
Current⚫ Driving the development of communication concept and strategy for TV product.⚫ Responsible for all marketing activities meet the objectives and strategies of TV product and driving sell-out.⚫ In charge of marketing proposal and execution for new TV launch/brand/promotion (iTVC/ KV/ Digital/OOH etc).⚫ In charge of development and execution of brand.