Career experience:I have worked as a marketing supervisor, channel manager, regional business director and general manager successively,got rich experience in business development and brand management. My responsibilities expanded to the development of the company's business strategy, marketing plan, financial management and human resources development etc.Set up and managed sales teams, marketing and brand promotion teams, Internet & e-commerce business teams and finance, human resource/Logistic teams else in different companies, ensured development of company's business and financial status in right way.Developed brand popularization means and business channels on the Internet according to the market changes and the development of Internet technologies, established customer relationship management system and operation system, used a variety of new means to improve brand reputation and customer conversion quickly, improved customer’s brand loyalty.Developed new retail sales channels and seek cooperation opportunities in cross-field and cross-industry cooperation, cooperated with the education, tourism, entertainment and other industries.Established cooperative relationship with the web celebrities, internet social media etc. and achieved good result traffic and sales conversion on the internet.Used a variety of project management tools to improve the company's internal collaboration, work efficiency has been greatly improved, and improved performance management and staff evaluation results, reduce the company's operating costs, establish a positive corporate culture.Made joint business plan with partners together to develop brand market and sales channels, and established fine win-win cooperation relationship in long term.Advantages:Good at team management and motivation, to use of internal and external resources to achieve rapid growth of business effectively; strategy development and overall planning of e-commerce business and social media, I am proactive and innovative in the integration of internet and outside resources.Occupational Abilities:Capable to deal with difficult and complex problems, excellent negotiation skills and target management skills, fluent English in listening, speaking, reading and writing, able to adapt to a multicultural working environment. Personal Characteristic:Strategic thinking and business sensitivity, accurately insight into customer’s psychology, have a strong sense of cost, goal result oriented, strong executive ability.
Qingdao Hearthsong Trading Co., Ltd.
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General ManagerQingdao Hearthsong Trading Co., Ltd. Jan 2017 - PresentChina, ShanghaiLocation:Shanghai city ,Report to:Board of DirectorsResponsibilities:Fully responsible for P&L in Chinese market, developed the Chinese market, transformed strategic objectives into operation plans, found and integrated brand promotion opportunities and channels, completed business targets assigned by the board of directors, and finally completed the IPO targets of Chinese companies.Market development:To provide healthy and high-quality life for families and children by product + activity + content promotion as the carrier;Developed channels such as educational institutions, kindergartens, early education centers and hotels, and establish brand cooperation;Cooperate with Wanda and Wuyue shopping malls in national large-scale brand promotion activities; Cooperate with CCTV children's channel to achieve brand implantation;Cooperated with international IP and developed series of product;Development of B2C business, established Tmall flagship store, JD store;Development of B2B business, developed 28 distributors and 4 key account;Cooperate with social media platform, break through communication, experience and sales links online and offline;Established brand CRM system, operate core customers and potential target customers.Team building:Established and optimized product design, supply chain development, brand promotion, Internet operation, sales and logistic teams to ensure sustained and business growth.Product planning:Combined with the existing products of American companies and the needs of the Chinese market, we carried out product secondary design. Through supply chain optimization and fine management, we reduced the time of product packaging design, product trial production, declaration, testing and mass production to market to 8 months
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General ManagerSilver Cross Trading (Shanghai) Co., Ltd. Jul 2015 - Dec 2016ShanghaiCompany profile:Founded in 1877,famous brand of push chair and children's furniture manufacturers, headquartered in Yorkshire, England, the British royal brand. Location:Shanghai city,Report to:Global CEOResponsibilities:Fully responsible for P&L of Chinese market, develop potential business opportunities in Chinese market according to brand positioning and global strategy, manage and optimize China business team, and achieve sales and profit targets issued by the head office.Market development:Developed and optimized B2B business. There were an exclusive agent and an international key account in China, we had developed sales outlets from 68 to 286 with exclusive agent and from 48 to 98 with the key account, developed exclusive product;Developed 20 distributors and 50 franchised stores nationwide;Development of B2C business, established Tmall flagship store and JD store;Co-brand cooperation with domestic high-end maternity clubs, and the products became exclusive package products; With the help of the headquarters, developed two products exclusive to the Chinese market and achieved good sales results;Cooperated with Little Red Book and Baby Tree social media platform and break through the links of communication, experience and sales online and offline.Team building: Managed and optimized the brand promotion, Internet operation, sales and quality management team;Worked with exclusive agent to managed their distribution team.
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Country ManagerHts Besafe As Aug 2013 - Jul 2015BeijingCompany profile:Company located in Oslo, is a manufacturer of very high-end child safety seats in the world. Company has history more than 100 years and enjoys a good reputation and higher market share in the European market. Location:Beijing city, Report to:Export ManagerResponsibilities: Formulated the development strategy and market plan of the Chinese market according to the global strategies, and promoted and sell the BeSafe brand safety car seat in Chinese market; Focus on target customers (over 400,000 private vehicle owners at high end), promoted brand and done customer operation in Auto Home, Red and Baby tree etc. Market Development:Established bounded warehouse in China;Communicated with relevant industry organizations and government departments to complete product safety certification and preparation in China;Development of B2B business, developed regional distributors in HongKong, Shanghai, Beijing,Guangzhou and Changsha cities;Developed 2 international key account;Development of B2C business, established Tmall flagship store and cooperated with family of Auto,BeSafe is exclusive brand of car seat they recommended. -
Regional Sales DirectorMattel Barbie(Shanghai) Trading Co., Ltd. Aug 2009 - Jul 2013BeijingCompany profile:The largest brand manufacturer of toy in world and headquartered in EI Segundo, California. Location:Beijing city,Report to:General ManagerResponsibilities:Responsible for the sales and regional market management of all brand products in North China (Heilongjiang, Jilin, Liaoning, Shandong, Hebei, Beijing, Tianjin, Shanxi and Inner Mongolia), completed the company's business transformation plan (national agent to direct sales), expanded and managed the regional business team, completed the sales target and market development target issued by the headquarters.Market development:Developed 87 distributors in major cities, met the needs of the company's business transformation plan on time, and cover the blank channels;Developed high-quality outlets;Cooperated with e-commerce platforms and social media in the region to occupy online product sales channels;Developed potential business opportunity, such as children's photography industry and gift industry;Carried out continuous promotion activities according to the advantages of key customers in different channels, and constantly improve the market share and sales proportion;Communicated with consumers to enhance brand loyalty through different scenes online and offline.Team building:From a sales team of 7 people to a multi-functional business team of 85 people, improved the regional sales team and key account team, established a logistics service and marketing team. -
Emerging Market SupervisorJohnson & Johnson (China) Limited Company Aug 1997 - Jul 2009ShenyangCompany profile:One of the largest manufacturers of baby and Mom products in world, founded in 1886 in New Brunswick, New Jersey. Location:Shenyang city, Report to:Emerge Market DerictorResponsibilities:Develop the blank market in Heilongjiang, Jilin, Liaoning provinces, submitted development plan according company strategy, and achieve the market expansion target and sales target. Market development:Develop 9 blank markets;Manage 9 distributors and 3 key accounts (international & domestic).Team building:Recruited and managed 1 clerk and 4 sales representatives;Manage a distribution team of 50 people with distributors.Achievement:Exceeded the annual sales target, and the sales achievement rate of expanding market rose from the seventh to the second position in the national market (nine regions totally).
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Importing & Exporting Business SupervisorBrilliance-Auto Co., Ltd. Jul 1989 - Jul 1997ShenyangResponsibilities & Achievement:Responsible for the export business of automobile leaf spring and axle for two customers in the United States, completed the transformation design of foreign products, product trial production and inspection, shipment, customs declaration and exchange settlement, and ensured delivery on time.
David Xu Skills
David Xu Education Details
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Business Administration -
Mechanical Engineering
Frequently Asked Questions about David Xu
What company does David Xu work for?
David Xu works for Qingdao Hearthsong Trading Co., Ltd.
What is David Xu's role at the current company?
David Xu's current role is General manager.
What schools did David Xu attend?
David Xu attended Dalian University Of Technology, Shenyang University Of Technology.
What skills is David Xu known for?
David Xu has skills like P&l, Team Building, 人际沟通, B2b 营销战略, 公司治理, 团队领导力, 渠道销售, 客户运营, Data Analysis, 团队管理, 领导力, 运营管理.
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