David Xu Email & Phone Number

China, Shanghai

Location：Shanghai city ，Report to：Board of DirectorsResponsibilities：Fully responsible for P&L in Chinese market, developed the Chinese market, transformed strategic objectives into operation plans, found and integrated brand promotion opportunities and channels, completed business targets assigned by the board of directors, and finally completed the IPO targets of Chinese companies.Market development：To provide healthy and high-quality life for families and children by product + activity + content promotion as the carrier;Developed channels such as educational institutions, kindergartens, early education centers and hotels, and establish brand cooperation;Cooperate with Wanda and Wuyue shopping malls in national large-scale brand promotion activities; Cooperate with CCTV children's channel to achieve brand implantation;Cooperated with international IP and developed series of product;Development of B2C business, established Tmall flagship store, JD store;Development of B2B business, developed 28 distributors and 4 key account;Cooperate with social media platform, break through communication, experience and sales links online and offline;Established brand CRM system, operate core customers and potential target customers.Team building：Established and optimized product design, supply chain development, brand promotion, Internet operation, sales and logistic teams to ensure sustained and business growth.Product planning：Combined with the existing products of American companies and the needs of the Chinese market, we carried out product secondary design. Through supply chain optimization and fine management, we reduced the time of product packaging design, product trial production, declaration, testing and mass production to market to 8 months

Shanghai

Company profile：Founded in 1877，famous brand of push chair and children's furniture manufacturers, headquartered in Yorkshire, England, the British royal brand. Location：Shanghai city，Report to：Global CEOResponsibilities：Fully responsible for P&L of Chinese market, develop potential business opportunities in Chinese market according to brand positioning and global strategy, manage and optimize China business team, and achieve sales and profit targets issued by the head office.Market development:Developed and optimized B2B business. There were an exclusive agent and an international key account in China, we had developed sales outlets from 68 to 286 with exclusive agent and from 48 to 98 with the key account, developed exclusive product;Developed 20 distributors and 50 franchised stores nationwide;Development of B2C business, established Tmall flagship store and JD store;Co-brand cooperation with domestic high-end maternity clubs, and the products became exclusive package products; With the help of the headquarters, developed two products exclusive to the Chinese market and achieved good sales results;Cooperated with Little Red Book and Baby Tree social media platform and break through the links of communication, experience and sales online and offline.Team building: Managed and optimized the brand promotion, Internet operation, sales and quality management team;Worked with exclusive agent to managed their distribution team.

Beijing

Company profile：Company located in Oslo, is a manufacturer of very high-end child safety seats in the world. Company has history more than 100 years and enjoys a good reputation and higher market share in the European market. Location：Beijing city, Report to：Export ManagerResponsibilities: Formulated the development strategy and market plan of the Chinese market according to the global strategies, and promoted and sell the BeSafe brand safety car seat in Chinese market; Focus on target customers (over 400,000 private vehicle owners at high end), promoted brand and done customer operation in Auto Home, Red and Baby tree etc. Market Development:Established bounded warehouse in China;Communicated with relevant industry organizations and government departments to complete product safety certification and preparation in China;Development of B2B business, developed regional distributors in HongKong, Shanghai, Beijing,Guangzhou and Changsha cities;Developed 2 international key account;Development of B2C business, established Tmall flagship store and cooperated with family of Auto,BeSafe is exclusive brand of car seat they recommended.

Beijing

Company profile：The largest brand manufacturer of toy in world and headquartered in EI Segundo, California. Location：Beijing city，Report to：General ManagerResponsibilities：Responsible for the sales and regional market management of all brand products in North China (Heilongjiang, Jilin, Liaoning, Shandong, Hebei, Beijing, Tianjin, Shanxi and Inner Mongolia), completed the company's business transformation plan (national agent to direct sales), expanded and managed the regional business team, completed the sales target and market development target issued by the headquarters.Market development：Developed 87 distributors in major cities, met the needs of the company's business transformation plan on time, and cover the blank channels;Developed high-quality outlets;Cooperated with e-commerce platforms and social media in the region to occupy online product sales channels;Developed potential business opportunity, such as children's photography industry and gift industry;Carried out continuous promotion activities according to the advantages of key customers in different channels, and constantly improve the market share and sales proportion;Communicated with consumers to enhance brand loyalty through different scenes online and offline.Team building:From a sales team of 7 people to a multi-functional business team of 85 people, improved the regional sales team and key account team, established a logistics service and marketing team.

Shenyang

Company profile：One of the largest manufacturers of baby and Mom products in world, founded in 1886 in New Brunswick, New Jersey. Location：Shenyang city, Report to：Emerge Market DerictorResponsibilities：Develop the blank market in Heilongjiang, Jilin, Liaoning provinces, submitted development plan according company strategy, and achieve the market expansion target and sales target. Market development:Develop 9 blank markets;Manage 9 distributors and 3 key accounts (international & domestic).Team building:Recruited and managed 1 clerk and 4 sales representatives;Manage a distribution team of 50 people with distributors.Achievement：Exceeded the annual sales target, and the sales achievement rate of expanding market rose from the seventh to the second position in the national market (nine regions totally).

Shenyang

Responsibilities & Achievement：Responsible for the export business of automobile leaf spring and axle for two customers in the United States, completed the transformation design of foreign products, product trial production and inspection, shipment, customs declaration and exchange settlement, and ensured delivery on time.

Emba, Business Administration

Bachelor, Mechanical Engineering