Senior Account Manager 高级客户经理
CurrentResponsibilities:1) Maintain relationships with existing clients and develop new clients;2) Collaborate with clients to determine needs and develop integrated marketing solutions;3) Lead the team to accomplish marketing goals for clients;4) Occasionally seek for and collaborate with external professionals (according to needs).Clients Served:1) BAIC Motor2) BAIC Motor Volleyball Club3) Evergrande 4) ele.me5) bilibili6) arenaSeveral Project Experience:1) Sep. 2021 - Feb. 2023 | PM | BAIC Motor Social Video (WeChat & TikTok) Project2) Dec. 2021 - Jul. 2021 | PM | arena Social Media (WeChat, Weibo, TikTok & Xiaohongshu) Project3) Jul. 2020 - Aug. 2020 | PM | PR Campaign for 2020 Hongqiao Basketball Camp4) Aug. 2019 – Nov. 2019 | PM | PR Campaign & Event Execution for Shanghai International Pingpang Festival5) Apr. 2018 – June 2019 | PM | BAIC Motor Social Media (WeChat) Project6) Oct. 2018 – Apr. 2019 | PM | PR Campaign for BAIC Motor Volleyball Club7) May 2018 – Aug. 2018 | PM | World Cup Series Co-presented With Bilibli & CCTV8) Apr. 2018 – Aug. 2018 | PM | PR Campaign for Evergrande U-17 Championship9) Jan. 2018 – Feb. 2018 | PM | Spring Festival Campaign for ele.me10) July 2017 – Feb. 2018 | PM | 2017 Future League (Fall) Marketing Campaign工作职责:1)维护现有客户关系、开拓新客户并深度挖掘客户需求;2)根据客户需求策划整合营销方案、制作提案并谈判;3)领导内部团队执行营销方案,把控项目进度及质量,实现客户营销目标;4)复盘项目执行情况;5)根据项目需要寻找外部人才及资源,沟通协助外部人才及资源与内部团队配合。部分服务客户:1)北京汽车2)北京汽车排球俱乐部(男排 & 女排)3)恒大足校4)饿了么5)bilibili6)arena 阿瑞娜部分项目经验:1)2021.09 - 2023.02,北京汽车抖音及视频号传播项目负责人2)2021.12 - 2021.07,arena 全社交媒体平台(微信、微博、抖音、小红书)传播项目负责人3)2020.07 - 2020.08,上海虹桥镇区域化党建 x 李秋平篮球俱乐部暑期篮球夏令营传播项目负责人4)2019.08 - 2019.11,上海国际乒乓文化节媒体宣传与线下活动策划执行项目负责人5)2018.04 - 2019.06,北京汽车微信代运营及社交媒体传播项目负责人6)2018.10 - 2019.04,北京汽车排球俱乐部 2018 - 2019 赛季全案传播项目负责人7)2018.05 - 2018.08,央视《足球道路》衍生节目《球知记》(有马体育与 b 站联合出品)项目负责人8)2018.04 - 2018.08,恒大杯 U17 冠军赛公关传播项目负责人9)2018.01 - 2018.02,饿了么春节回家季视频项目负责人10)2017.07 - 2018.02,Future League 秋季联赛传播及招商项目负责人