余劲飞 Sylvia Yu Email and Phone Number

Sylvia Yu worked for 3 international companies, Unilever Foodsolutions, BP Castrol and Meadjohnson Nutrition. Mar. 2023 till now, she is working for a Sng consultant firm Flamecenter as certified trainer for unique & proprietary DPI Strategic Thinking, Strategic Innovation and IDEO’s Design Thinking for innovation. Sylvia started her marketing career at Unilever food BU. She managed different categories of sauce & bouillon (Knorr), dressing (Hellmann’s), spread (Skippy) and out of home tea (Lipton), and worked cross local, regional and global role of brand development & portfolio management, product marketing & innovation. She worked in UK and TW for one year as part of her development program. She acquired in depth knowledge & insights about food service business and innovations. Her last role in Meadjohnson Nutrition was Product Innovation & New Business Marketing Director, with R&R to develop portfolio strategy and 5 years innovation pipeline for infant formula and drive new category / business expansion. She successfully launched global big bet of SHP brand Enfinitas, led test market of disruptive innovation of liquid IMF, category expansion to children nutrition with launch of new brand Nutripower & new portfolio, and launched MJN’s adult nutrition new brand Agijoy plus pilot new biz model with significant improvement on speed to market in 6 mths.Prior to this role, Sylvia was in charge of Enfa brand activation & total media planning for 2 years. In parallel, she took an ad hoc assignment to established MJN's 1st. flagship store in T-mall & led the 1st. MJN double 11 event.She worked with BP Lubricant (B2B2C biz) for 1 year in 2011 as country Marketing Manager for personal car oil.Sylvia’s strengths are: - Solid marketing experience, skills & systematic knowledge in new innovation & strategy development, brand development & building, product marketing & marketing operation, insight generation, and incubate new business. Proven track record to drive strategy into actions & achieve biz growth objective- Strategic, logical, conceptual thinking & analysis skills- Excellent leadership & interpersonal skills. Be able to hold people accountable to deliver agreed results and drive alignment with strategic influence skills - Learning agility - In depth knowledge & insights on food category & OOH industry, mom & baby industry, infant, children & adult formula & nutrition supplement categoriesSylvia holds a bachelor’s degree of Zhongshan University with 1st. major in Library Science and 2nd major in Marketing.