• Responsible for all information, messages, promotion activities, and advertising of Yili Dairy Company’s four primary products on Baidu search engine. Strong skills in SEO/SEM.• Manipulate ad servings, keep records, present reports, and provide the most powerful ad placement plan to our client. Monitor daily and weekly dashboards to understand search engine trends and the results of projects. • Provide insight and creativity to rank our product top on the web page • Improve average click rate by 0.7%, decrease average cost per click by 13% during internship.

• Made advertising promotion of application market, information stream and application software in mobile terminals• Responsible for copywriting, advertising, creating and optimizing, advertising scheduling. Improve ROI of ad from 87 to 201.

• Assisted department manager with basic marketing research and qualitative analysis for McDonald’s and Hewlett-Packard• Collected useful information and improved the validity and authenticity of the information. • Responsible for contacting investigators and preparing and organizing meetings