逄司东 Email & Phone Number

中国 上海 黄浦区

工作目标:从 0 到 1 搭建市场营销组合框架。了解工业、教育、服务机器人市场前景，调研客户需求。1、 内容营销:- 从 0 搭建中国官网，为获取客户线索负责。前期作为 PM 同中、日、法团队协同制作官网，后期保证每 2 个月迭代新(内容、功能)版本，结合 SEO、SEM 保证日点击量 200 以上，日客户线索大于 10 条。- 从 0 搭建新媒体矩阵，制定年度内容营销计划。针对各行业细分客户群特点，结合平台调性制作、投喂产品及解决方案内容(文章、产品视频、案例视频等)，运营包括微信、抖音、百家号等在内的 7 个自媒体平台，篇均涨粉 100 人以上。- 根据营销节点或行业热点内容，选择外部媒体合作，提供或编辑符合平台调性的 PR 稿件。单篇阅读量过万。 2、 产品营销:- 营销工具支持:深入挖掘不同行业场景需求，提炼产品卖点，分析竞对市场方向，制作营销手册、PPT 等。- 扩展渠道伙伴:协同行业学会策划举办行业竞赛活动，如人工智能大会 Hackathon 比赛、人工智能学会机器人大赛等。- 营销拓展:策划参与垂直行业活动、展会及会议。通过资源置换极大降低与会成本，如免费参展新零售大会等。Objective: Build the marketing framework from the scratch. Take the initiative to understand the Industry, Education, Service Robot Market dynamics and customer demands.1. Content Marketing:- Build SoftBank Robotics China (SBRC) official website from scratch and be responsible for obtaining sales leads. I cooperate with the Chinese, Japanese and French teams to build official websites and ensured that the new version (content and function) would be updated every 2 months. We gained more than 200 hits per day and more than 10 leads per day with using SEO & SEM.- Build the SBRC IP frame from scratch and make annual content marketing plan. According to the characteristics of customer in different channel provide special products and solutions (articles, product videos, case videos, etc.) within 7 official owned media platforms including WeChat, Tiktok, Baidu, etc.- Baseing on the marketing events and the industry hotspots,I provide PR articles which meet the platform's tonality.2. Product Marketing:- MKT support:Base on the cognitive of different industries,we made effort to refine product selling points, analyze the market direction of competitors and finally make marketing manuals and PPT, etc.,- Extend channel partner: Hold industry competitions and events with AI industry associations, such as Robot Hackathon and World Robot Contest in China.- Promotion: Participate in planning events exhibitions and conferences in vertical industry.

武汉

工作目标:开发新业务产品，并向行业客户及内部行销人员进行宣贯，为前 3 个 POC 项目落地负责。成功孵化 Devops 敏捷运维工具、云服务平台、智能家居等产品。1、产品营销:- 营销工具支持:快速了解新产品及客户需求，提炼产品卖点，制作小白也能“快速上手”的营销工具包。- 内部营销培训:面向一线客户经理，通过培训、营销激励活动等，达到了解宣传新产品目的。被培训部评为优秀讲师。- 外部宣讲:面向行业客户，通过客户拜访、参与垂直行业展会及会议等方式，对集团 KA 客户进行宣讲。集团满意度调查稳居前 2 。2、内容营销:- 新产品创新营销软文、视频等内容制作，及 POC 项目宣传试点推广及方案制作。文章常以创新的角度高居 周、月阅读榜首，多次刊发至院刊，“御用”写手。Objective: Develop new products ( such as Devops agile operation tools, Cloud service platform, AIOT project, etc,.)and publicize to industry customers and internal sales.Our team takes responsible for the first three POC projects.1、Product Marketing:- MKT support:Made sales kits that including industry info, product info, and benefits which green hands can learn quickly by using it.- Internal MKT train:Through training, marketing activities, to encourage sales to understand and promote new products.- Public Presentation:Made Presentation for Key Account of the group through customer visits, vertical industry exhibitions and conferences, etc. in which I gain the group's satisfaction survey ranks top 2.2、Content Marketing:- Take responsible for new products innovative PR articles, videos and other content like POC project publicity pilot promotion. The articles often tooke the top position in weekly and monthly reading rank which were published in the journal for many times.