Duty Description:- Corporate brand building and communication planning and execution. To build holistic brand architecture, upgrade existing corporate brand image and design VI system to make sure a consistent, united brand presence in the market.- Develop corporate brand IP to better communicate with target audience and add value to existing products to maximize brand power and market influence.- Overall project supervision on all branding projects and brand performance.Overview of projects:- Brand image upgrade: in order to position ONESMART as a high-end education brand with a close, warm relationship with consumers, the project designed and launched new VI system.- Mini-film production: “Learning ability makes the future” film creative planning and execution.- Corporate brand launch event: overall event planning, including event design, content design and execution supervision- Corporate IP design: design IP system that applied in almost all learning products, interactive programs to build a vivid image and a closer relationship with students, further boost student engagement and conversion- IP promotion and communication: co-branding with Hasbro to provide products and make buzz around the co-branding to attract traffic- Peking university curriculum co-development: work with Peking university to develop “learning ability” curriculum, responsible for pre-collaboration communication, project research, co-create workshops, content creation and related market communication

Duty Description:- Corporate business planning and business development.- Overall project supervision on creative work and visual art performance.- Detailed creative work direction to digest clients’ demands and maximize their business value.Overview of projects:- Beijing FC Vision Commercial Service Ltd.Brand management: Established overall branding management system to oversee the main brand and sub brands to make sure brand coherence and effective brand communication.Sub brand and marketing system establishment: Based on existed group brand to develop FC BIZ, FC JOYS, FC VISION as sub brands and established separate marketing systems to meet each sub brand’s demand to generate more business value. In charge of corporate story packaging and visual creations. - TAL Education GroupBranding Positioning Strategy：Brand positioning analysis and strategic planning to reinforce brand awareness.Branding Material Planning & Production：Branding video/TVC planning and production. Launch event planning and visual material production and operation.

Duty Description：- IBM year to year and quarterly marketing planning. - Tencent, Fonterra and other clients’ marketing plan.- Lead internal creative team to make detailed creative plan and operation.- In charge of personnel and budget control.- Supervise all creative material production.- Work with 3rd party agencies to deliver integrated marketing plan.Overview of projects:- IBM quarterly creative plan. IBM Forum, products launch, CIO forum, Bluemix social campaign plan and production.- Tencent Lubao， Tencent browser online & offline campaign- Fonterra branding positioning and operation. Fonterra children mike integrated marketing campaign.

Duty Description：- In charge of overall firm operation management, core business & services development and personnel management.- Lead the firm to deliver professional branding consulting services including brand positioning, product line positioning, brand tonality planning, digital marketing strategy, market consulting, corporate culture consulting and corporate social responsibility consulting.- Key clients: Microsoft, Dell, GE, Samsung.- Overview of projects:- CHINACOAL Brand review, VI renewal and corporate culture establishment consulting.- COFCO Corporation culture visual creativity planning and production.- YANDA GROUP SHOPINGMALL overall branding and marketing strategy planning and operation.- LiNing apparel series branding communication strategy planning and execution.- Haier branding TVC creativity and production.- CONTAC NT brand website design and execution.- Digital film script development.- China Construction Bank branding TVC creativity and production.

Duty Description：- Creative lead on directing project strategic planning and ideas generation.- In charge of clients’ communication externally to deep-dive clients; demand in order to better deliver creative works.- In charge of lead internal team to plan and execute detailed creative tactics to fulfill clients’ demand on budget.Overview of projects:- Dell end user marketing plan, branding planning and offline experience center design.- Xiahua yearly marketing plan, including TVC creativity and production.- Director and creative lead of TVC, Branding videos, Products Demo and other visual production.

Duty Description：- In charge of cooperation communication between CCTV TVCC and sponsors, including marketing plan and advertisement material audit.- Commercial and public good advertisement creative strategy planning.- CCTV TVCC branding video creativity and production.- CCTV TVCC programs plan and content creation.- All types of video, TVC scripts production and production supervision.

Duty Description：- Creative Planning and business development.Projects Overview:- Schneider-electric products branding plan and launch.- SIEMENS G120 video creativity, government relations video creativity and launch event.- Lenovo Olympic theme roadshow creativity and overall planning.- HP roadshow video planning creativity and TVC, products promotion creative planning and production.

Duty Description：- Serve Samsung products （cellphone／laptop） online and offline campaign creativity，including content and video creativity.