了解品牌运营,从产品企划研发,OTB制定,到追踪产品进仓及毛利达成,以至产品上柜销售,对店铺陈列及促销折扣的有效控制,帮助线上线下达成业绩指标,并对季末库存清仓给出有效建议;有很强的全局观及系统思考能力,并有很强的组织协调能力,分析能力及团队建设能力和沟通能力;能够独立思考并解决问题,善于工作统筹规划;抗压能力强,认真负责。培训经历:2017/07-2017/08 澳洲Forever New品牌采买战略培训2016/04-2016/06 华尔街英语2013/10 TTT培训师培训
La Chapella
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Senior Planning ManagerLa Chapella Nov 2017 - PresentShanghai1.According to company strategy and brand positioning, determine the combination of goods, price, category plan and the specific product series,the structure of demand plan; 2.Responsible for product mix and price architecture of product category;3.Responsible for sales target, OTB forecast, control the end stock.4.Planning and analysis of figures-reacting to best sellers and slow movers.5.Responsible for the merchandise distribution, first allocation ,stock allocation & merchandise ordering management.6.Analyzing and creating seasonal size curves.7.Identifying the in-season open to buy actions required to meet plans.8.Recommending and reviewing markdown and promotion opportunities.9.Consistently monitoring the business through analytics and identifying actions to achieve the key performance metrics.10.Participate the buying meeting;11.Participate in store visit and competitor market visits to understand retail trends and consumer needs.
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Buying ManagerForever New Clothing Jun 2017 - Nov 2017Responsible for AW17 & SS18 planning of China and control the buying process and allocation:1.According to the new develop strategy in China and brand positioning,determine the combination of goods, price, category plan and the specific product series, the structure of demand plan;2.Work together with GM to set the budget for growth and MD resulting in the OTB, and signoff on the budget.3.Work with the buying team to select proper styles for China to achieve the sales target from Australia main range, and recommend QR for China only;4.Planning and analysis of figures-reacting to best sellers and slow movers.5.Responsible for the merchandise distribution, first allocation , stock allocation & merchandise ordering management.6.Identifying the in-season open to buy actions required to meet plans.7.Recommending and reviewing markdown and promotion opportunities.8.Consistently monitoring the business through analytics and identifying actions to achieve the key performance metrics.Work with EC manager to set the demands plan for online to meet the requirement, and help to achieve the sales target. -
Buying ManagerEtam China Aug 2012 - Jun 2017中国 上海市区Ensure collection structure meet store needs and ensure the right stock level and styles inflow,the right product mix assortment at the right price.Understand brand financial objectives and get intimate understanding of the brand platform and customer expectation.Drive the sales,growth and margin results through the control of collection structure: Through close collaboration with the Design team,Operation team and regular market visit,shall develop an intimate understanding of the brand platform and in depth understanding of the market and competition trend; Build-up OTB and collection plan: Liaise with Product Managers to define seasonal budget (including margin, markdown, ending stock) at family level and store level. Control and propose adjustment to collection structure ensuring that Partner with Product manager and Stock Management team to ensure that inbound deliveries align with Product to market calendar. As the owner of OTB, control the Buying commitment . Track performance to adjust buying accordingly, place repeat, QR or decrease the buying budget. Manage the merchandise flow by season on a weekly basis to maximize floor space and commercial plan at store level, recommend the best ready-in-store calendar, and adapt it to sales. Ensure that the Operation team call the right level of stock vs planned and performances. Accountable for brand end-stock and organize store-to-store stock transfer and outflow process. Once the product live curve comes to an end, will define the right level of discount to create acceleration and work with clearance to clear volume. Performance and brands analysis Set up business weekly analysis, product performance oriented to enable decision-taking on QR, RP, and store/ marketing actions and promotion. Set up and follow up a set of weekly/season analysis focusing on impact to brand forward strategy and collection plan.
Frequently Asked Questions about 张善敏
What company does 张善敏 work for?
张善敏 works for La Chapella
What is 张善敏's role at the current company?
张善敏's current role is Senior Planning Manager.
What schools did 张善敏 attend?
张善敏 attended 上海政法学院.
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