To provide leadership in the ongoing growth of Orica profitability in China. To monitor, analyse and respond to the market, to maximise margin on current business and to understand new and changing customer needs and demand and develop the customer offering to grow EBIT, Margin and Revenue and continue to build on Orica Brand position in China

Market IntelligenceKeeping track of the customers, competitors and the industry’s multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services.*Industry report*Market trend*Key competitors’ analysis*Key customers’ tracing*Product development *Strategic Plan*Projects relatedMarket AnalysisManage marketing information system, monitoring, selecting and reporting high quality information to MT timely.Source, analyze and communicate China explosive industrial/competitor/customer information, macro economy and related industrial information. Commercial RelatedDrafting, revising, translating business contractsManage large projects in the system

Integrated Marketing CommunicationEstablish and implement integrated marketing communication plan to improve ORICA brand and company identity (CI) in China market. Differentiate ORICA from other competitors.*marketing communication plan *AD, conferences, seminars, exhibitions*selling tools*company brochures and magazine*on-line promotion*customer database, image database, case database*e-newsletter*Inner communicationPricingPricing Review help company determine what to charge for their products or services by considering production and other costs to determine the price point to make a profit.Non-standard product pricingMaintain the price in SAP