张嘉雯 Email and Phone Number

1. Construct and populate regular and sale event/top-tier campaign (incl. 38 women's day, Tmall super brand day, 618, 99, D11 &D12) commercial content and CX plans for brand official site, mini program, Tmall and Douyin channels that ensures that all content to be relevant to China market and connects well with local commercial plan.2. Work closely with merchandising, social, CRM, marketplaces’ paid channels and IT function development team to secure a strong brand awareness and smooth path-to-purchase consumer journey.3. Provide comprehensive analysis on site engagement & transactions’ performance, customer behaviour and prevailing competitors’ dynamics.4. Responsible for asset usage management that ensure all communication messages and UI&UX are clear, commercial-driven and brand-aligned.

1. Restructure and optimise a user-friendly product details page, delivering explicit and informative communication, incl. product unique selling points and 0-1 size recommendation chart. 2. Establish a seamless cooperation with the Marketing function for local content creation, including site copy and local campaigns’ storytelling concept deliveries. (Queen's Day, April Brand Event and Lunar New Year Campaign).3. Translate and localized product copy and develop SEO strategy for satisfying the needs of local consumers.

1. Be responsible for social & EC channels (including WeChat, weibo, Tmall, and JD) content plan & performance review, followers’ acquisition and engagement.2. Cooperate with merchandising, visual and marketing functions for communication and design methodologies.3. Be responsible for creating content and contributing to dive products’ trend & attributes for online channels.4. Participate in an integrated operation of WeChat Mall and liaising with the e-commerce function for site design and merchandise management.