● 專案管理經驗：管理3~6人專案團隊，制定SOP並有效管理進度。● 行銷與公關專業技能：行銷策略規劃、公關策略規劃、媒體溝通、廣告企劃。● 多元產業背景：涉及政府部會、3C、金融、遊戲、大型BOT等多領域，具備豐富的實戰經驗。● 專案成就：處理知名網紅訴訟公關危機、主導COVID-19防疫政策宣導專案，並協助多個品牌建立危機輿情管理系統。● 主責專案榮獲4項獎項：2次廣告主協會(TAA)行銷傳播傑出貢獻獎、2次公共關係協會（TIPRA）華文公關獎。● Project Management Expertise: Managed 3-6 person project teams, developed SOPs, and effectively managed progress.● Marketing and PR Skills: Marketing strategy planning, PR strategy planning, media communication, and advertising planning.● Diverse Industry Background: Experienced in multiple fields including government, 3C, finance, gaming, and large BOT projects.● Significant Project Achievements: Handled PR crises resulting from legal disputes involving well-known influencers, led COVID-19 prevention policy promotion projects, and assisted multiple brands in establishing crisis public opinion management systems.● Awards and Recognition: The projects received 2 Agency & Advertiser of the Year and 2 Asia Pacific Chinese PR Awards.
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專案經理 Account ManagerJet-Go Consulting Group 戰國策傳播集團 Jan 2018 - Present一、品牌與知名網紅消費訴訟公關危機 ● 背景：品牌與知名網紅消費爭議訴訟，持續超過2年，受政府、立委、媒體、社群矚目 ● 目的：降低品牌聲譽損害，向利害關係人傳遞有利資訊 ● 成效：(1)友善/中立報導比例提高15%；(2)網友自主討論有利品牌的論點；(3)降低監管機關對品牌的針對性二、COVID-19防疫政策溝通 ● 背景：2020年起COVID-19疫情爆發，防疫政策頻繁更新，政府急需提供民眾明確的防疫指引 ● 目的：快速提供最新防疫指引，減少民眾恐慌 ● 成效：制定「系統化」、「跨部會」、「快速產製」、「品質穩定」的作業模式。 獲得4大公關獎肯定(2次行銷傳播傑出貢獻獎、2次華文公關獎)三、危機輿情管理系統 ● 背景：協助3個不同品牌分別建立危機輿情管理系統，提前預備危機處理 ● 目的：提早發現危機，盡早處置危機 ● 成效：(1)建立可持續運作的輿情觀測模式；(2)提早發現15+次危機並提供建議A、Influencer Consumer Litigation… Show more 一、品牌與知名網紅消費訴訟公關危機 ● 背景：品牌與知名網紅消費爭議訴訟，持續超過2年，受政府、立委、媒體、社群矚目 ● 目的：降低品牌聲譽損害，向利害關係人傳遞有利資訊 ● 成效：(1)友善/中立報導比例提高15%；(2)網友自主討論有利品牌的論點；(3)降低監管機關對品牌的針對性二、COVID-19防疫政策溝通 ● 背景：2020年起COVID-19疫情爆發，防疫政策頻繁更新，政府急需提供民眾明確的防疫指引 ● 目的：快速提供最新防疫指引，減少民眾恐慌 ● 成效：制定「系統化」、「跨部會」、「快速產製」、「品質穩定」的作業模式。 獲得4大公關獎肯定(2次行銷傳播傑出貢獻獎、2次華文公關獎)三、危機輿情管理系統 ● 背景：協助3個不同品牌分別建立危機輿情管理系統，提前預備危機處理 ● 目的：提早發現危機，盡早處置危機 ● 成效：(1)建立可持續運作的輿情觀測模式；(2)提早發現15+次危機並提供建議A、Influencer Consumer Litigation PR Crisis ● Background: Ongoing litigation over consumer disputes between a brand and a well-known influencer, attracting attention from the government, legislators, media, and social media for over two years. ● Objective: Mitigate reputational damage and convey favorable information to stakeholders. ● Results: (1) Increased proportion of friendly/neutral reports by 15%; (2) More favorable online discussions; (3) Reduced targeting by regulatory agencies.B、COVID-19 Prevention Policy ● Background: COVID-19 outbreak from 2020 onwards, frequent updates to prevention policies, government needing to provide clear guidance to the public. ● Objective: Quickly provide the latest prevention guidelines to reduce public panic. ● Results: Established a systematic, cross-government agency, rapid production, and stable quality operating model. Achieved 4 major PR awards (2 Marketing Communication Excellence Awards, 2 Chinese PR Awards).C、Crisis Public Opinion Management System ● Background: Assisted three different brands in establishing crisis public opinion management systems, preparing for crisis management in advance. ● Objective: Detect crises early and respond promptly. ● Results: (1) Established sustainable public opinion monitoring models; (2) Detected and provided recommendations for over 15 crises early. Show less
Frequently Asked Questions about 林國勛
What company does 林國勛 work for?
林國勛 works for Jet-Go Consulting Group 戰國策傳播集團
What is 林國勛's role at the current company?
林國勛's current role is 戰國策國際顧問股份有限公司 專案經理.
What schools did 林國勛 attend?
林國勛 attended 世新大學.
Who are 林國勛's colleagues?
林國勛's colleagues are Hsin Hai Hsiao, 陳庭安, Tzu Chiao Chung, Rose Hung, 胡至柔, 陳宣榮, Sasa Tai.
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