徐夏旸 Email & Phone Number

Beijing, China

北京 朝阳区

• Responsible for consumer insight, product concept and solutions for kinds of food categories besides for yoghurt. Worked out over 20 product solutions among ice cream, plant protein drinks, functional drinks and other 4 categories within three months and involved in LePur innovation strategy discussion.• Lead new yoghurt range innovation project Grain & Greek Yoghurt Cup as both activity manager and product owner. Responsible for project management, insight/concept/product/raw… Show more • Responsible for consumer insight, product concept and solutions for kinds of food categories besides for yoghurt. Worked out over 20 product solutions among ice cream, plant protein drinks, functional drinks and other 4 categories within three months and involved in LePur innovation strategy discussion.• Lead new yoghurt range innovation project Grain & Greek Yoghurt Cup as both activity manager and product owner. Responsible for project management, insight/concept/product/raw material/process/ quality development and OEM coordination.• Responsible for consumer insight, concept and all the product related work in Plant Protein Drinks and Powder project and involved in brand positioning, value, brand stories, packaging and content design.• Build fit for LePur consumer research procedure and help associates apply in their projects to guarantee the LePur consumer driven innovation. Show less

中国北京

Recognized as Mars R&D Star in 2016 (Champion in 12 finalists and 60+ nominees)- As the technical leader and product owner, be responsible for several (3+) 17&18 Dove innovation projects and involve in the strategic innovation platform & pipeline development. - Cooperate with MKT to fully understand consumer desirability, organize consumer lab, develop product key quality attributes & recipe as well as lead the whole technical team (including raw material, process, quality, engineering,… Show more Recognized as Mars R&D Star in 2016 (Champion in 12 finalists and 60+ nominees)- As the technical leader and product owner, be responsible for several (3+) 17&18 Dove innovation projects and involve in the strategic innovation platform & pipeline development. - Cooperate with MKT to fully understand consumer desirability, organize consumer lab, develop product key quality attributes & recipe as well as lead the whole technical team (including raw material, process, quality, engineering, sensory, production, etc.) to work out technical solution within stretched timeline and limited budget. - Be the Health & Wellbeing representative to connect the global H&W committee and local R&D to deploy the Renovate the Core work stream. Communicate the global perspective and what we should do with local related functional teams regarding on big issues. Provide expertise to sales on cross-promotion guideline and to CA on associate H&W events. Show less

中国北京

- Develop product recipe & quality and lead technical team to come out Dove matcha cookie, Dove strawberry and Dove lemon cookie products within one year and very limited budget, which are a desirability, feasibility & viability balanced products. This project is recognized as the most successful innovation in Mars China and a big growth driver to business. - Build technical depth via studying the chocolate freshness, the interaction between… Show more - Develop product recipe & quality and lead technical team to come out Dove matcha cookie, Dove strawberry and Dove lemon cookie products within one year and very limited budget, which are a desirability, feasibility & viability balanced products. This project is recognized as the most successful innovation in Mars China and a big growth driver to business. - Build technical depth via studying the chocolate freshness, the interaction between chocolate, raw material and its impacts on the chocolate stability, wafer recipe and its process as well as through tracking the competitor products, industry trend and consumer behavior to inspire my innovation. - Support trouble shooting, affiliate sales, quality issue, consumer complaints etc. as product owner. Show less

Master Of Technology (M.Tech.), Agricultural Products Processing And Storage Engineering, Top 20%

Activities and Societies: Vice President of Graduate Student Union, CAU Ambassador, JA China Volunteer

Bachelor Of Technology (B.Tech.), Food Science And Engineering, Top 10%