周天鸿 Email & Phone Number

中国 上海市

Supervised the creative department, primarily responsible for domestic business services and development.Achieved recognition as Campaign 2023 Greater China Boutique Creative Agency of the Year.Key projects:Starbucks 2023 Holiday Season CampaigniQOO Neo9 Launch Campaignvivo 2024 Annual Service ProjectiQOO 2024 Annual Service ProjectMcDonald's ¥15 Breakfast Campaign工作内容：主管公司创意部，主要负责国内业务的日常服务与开拓。期间为公司获得Campaign 2023 大中华区最佳精品创意公司。重要项目：Starbucks 2023 Holiday Season CampaigniQOO Neo9 Launch Campaignvivo 2024 年框服务项目iQOO 2024 年框服务项目麦当劳15元早餐Campaign

中国 上海市

Managed the creative department of the Shanghai office, responsible for strategy, creative conception and execution, and quality control.Key projects:Tmall New Product Month CampaignChina Europe Fund Event Marketing CampaignSemir Light Down Jacket CampaignSpes Annual Brand TVCRio Micro-Drunk Annual Brand TVCTaotao Cotton Annual Brand TVCBe&Cheery Mid-Autumn Festival Brand TVC工作内容：主要管理赞意上海办公室创意部，负责从部分策略、创意构想与执行，品质把控等工作。重要项目：天猫上新月Campaign中欧基金事件营销Campaign森马轻松羽绒CampaignSpes诗裴丝年度品牌TVCRio微醺年度品牌TVC淘淘氧棉年度品牌TVC百草味中秋品牌TVC

上海

Key projects:Cheetos Corn Stick 2020 TVCCheetos Brand 2020 Digital CampaignOreo 2020 Equity IMC CampaignOreo Tmall Super Brand Day IMC CampaignOreo x Jay Chou "Incomparable Art Exhibition" Event MarketingOreo Light & Crispy IMC CampaignOreo x Pokémon IP Cooperation CampaignOSM Brand TVC "Illuminate Your Brilliant Life"Robam Appliances Q2 IMC CampaignRobam Appliances "Lost Art of Cuisine" Event MarketingRobam Appliances "New Chinese Kitchen" Brand CampaignRobam Appliances "Family Banquet" Spring Festival Brand CampaignRobam Dishwasher "Pot Hero Competition" CampaignWatsons "No Risk" Double Eleven CampaignLynk & Co 01 Launch Campaign "Born to be 01"Chevrolet Trailblazer Brand Revitalization "SUVs Should Blaze Trails" CampaignACC Super Jewelry x Ouyang Nana "Embellish Your Infinite Possibilities" Brand Announcement CampaignP&G 2021 Beijing Winter Olympics Marketing Full Case BidP&G Safeguard 2021 Health Pass China Marketing Project BidForest Cabin 2021 Double Eleven CampaignStarbucks 1971 Living Room Launch CampaignYili Shuhua Milk 2022 Brand TVC and Q3 IMC CampaignDeep Client Engagement:L'Oréal Group and China UnionPay brands are key clients for deep engagement.Successfully won supplier inclusion bids for these brands or departments, laying the foundation for further business expansion.Led the team from the strategy side to propose effective integrated creative solutions, winning bid projects and establishing a foundation for further business development.Key Industry Business Development:2021 marked the first year Tianyu Kong was acquired by Innocean Group, with automotive brand services being the core business of Innocean Group, and also an area Tianyu Kong needed to break into.Won the full case agency for Lynk & Co and Chevrolet car models, achieving a breakthrough in automotive brand services, laying a foundation for Innocean Group's business development in domestic high-end brands and joint venture car brands.

上海

Managed the team, maintained projects, and developed new business, including strategy output, creative ideation, creative production, and brand pitches.Served multiple categories of clients: Roca, Qinyuan, Blueaqua, Ping An Good Doctor, Taoche, Anta, Buick, Chevrolet, Michelin, Six God, Batiste, Aveeno, Abbott, Imperial Taste, Laiyifen, Haitong Food.Key projects:2019 Chevrolet SUV Land Flying Show Event Marketing.Abbott Jingzhi "Perception MAX Art Museum" Event Marketing.Roca Design Shanghai 2019 Design Art Exhibition "Water is Solid Light".Won the 2019-2022 ANTA Tokyo Olympics and Beijing Winter Olympics Integrated Marketing Campaign.工作内容：主要工作为团队管理、项目维护，以及开拓新业务。包括但不限于策略输出、创意发想、创意产出、品牌竞标。在此期间服务了多个品类客户：乐家，沁园，Blueaqua，平安好医生，淘车，安踏，别克，雪佛兰，米其林，六神，碧缇丝，艾禾美，雅培，朕的心意，来伊份，海通食品等。重要项目：2019雪佛兰SUV陆上飞行秀活动营销。雅培菁挚《感知力MAX美术馆》事件营销。Roca乐家Design Shanghai 2019设计艺术展《水是凝固的光》。比稿赢得2019-2022 ANTA安踏的东京奥运及北京冬奥整合营销传播项目。

中国 上海市

Managed the team, maintained projects, and developed new business, including strategy output, creative ideation, creative production, and brand pitches.Served multiple categories of clients: Nivea, Kiehl's, L'Oréal, Häagen-Dazs, Taobao.工作内容：主要工作为团队管理、项目维护，以及开拓新业务。包括但不限于策略输出、创意发想、创意产出、品牌竞标。在此期间服务了多个品类客户。包括妮维雅，科颜氏，欧莱雅，哈根达斯，淘宝等。

Shanghai China

Managed the team, maintained projects, including strategy output, creative ideation, creative production, project maintenance, and brand pitches.Served clients such as Buick LaCrosse and Tencent Licaitong for ATL communication and digital/social media campaigns.Key projects:Won the 2017 Buick Master Brand Full Agency Contract.Won the 2017 Tencent Licaitong Annual Brand Agency Contract.Xiaomi's Mi Bunny Children's Smart GPS Watch "Stay Connected" Public Service Print Ad won Cannes Lions Silver, D&AD Wood Pencil, and multiple other international and domestic awards.工作内容：主要工作为团队管理、项目维护，包括但不限于策略输出、创意发想、创意产出、项目维护、品牌竞标。在此期间服务了别克君越、腾讯理财通等客户的ATL传播及 品牌的数字化与社交化传播等。重要项目：比稿赢得2017别克母品牌全案代理商。比稿赢得2017腾讯理财通年度品牌代理商。小米旗下米兔儿童智能GPS手表的丢失儿童系列公益平面广告《系，在一起》斩获戛纳平面广告类银狮、D&AD木铅笔等众多国际、国内大奖。

中国 上海市

Founded and managed the company, overseeing team management, business development, and project maintenance.Served clients such as China National Football Team, Best Kitchen, Oriental DreamWorks, EF Education First, Little Yes, Tanyin.Managed the full case brand communication for "China Team", including digital and social media communication.Key projects:2015 China Men's National Football Team's 2018 World Cup Qualifiers Campaign. The viral poster series "Don't Underestimate Any Opponent" and "Vote for China's Best Home" H5 received significant public attention and media coverage, leading to a sold-out match between China and Hong Kong.自主创业，主要工作为团队管理与公司管理、业务开拓与项目维护。团队管理与公司管理，包括但不限于课题培训、日常管理及人才储备。业务开拓与项目维护，包括但不限于策略输出、创意发想、创意产出、项目维护、品牌竞标。期间服务了中国足协中国之队、百得厨卫、东方梦工厂、英孚、小也、碳银等客户。其中对中国之队的服务包括了：中国国家男子足球队，中国国家女子足球队全年龄段各级梯队，以及中国足协杯的业务。为“中国之队”品牌传播全案进行管理，包括品牌的数字化与社交化传播。重要项目：2015年5月的男足2018世界杯亚洲区预选赛Campaign。其中《不轻视任何对手》系列海报、《票选中国最棒主场》h5引起公众热议，被各大新闻、社交媒体头条热评，导致中国队VS中国香港队的比赛一票难求。

中国 上海市

Managed brands and teams.Served clients such as Midea Air Conditioning, Philips, China Merchants Bank for ATL and BTL integrated communication.主要工作为品牌管理和团队管理。期间服务了美的空调、飞利浦、交通银行等客户的ATL、BTL整合传播。

中国 江苏省 无锡市

Led global sugar machinery engineering business, developing new business and maintaining existing projects.Projects in Paraguay received high praise from political leaders such as then-President Fernando Lugo, and the Pyongyang project was well-received by political leaders like then-Mayor Mun Kyong-dok.开展全球性的制糖机械工程业务，期间主要负责公司新业务开拓及已有工程项目维护。其中在巴拉圭的项目受到时任巴拉圭总统Fernando Lugo、时任南美足联主席Nicolas Leoz、时任玻利维亚总统Morales等多位政要的好评。在朝鲜平壤的项目受到时任平壤市委书记文景德等政要的接见与好评。服务过Corn Product International、Sugar Group Companies等多个国际知名企业。

中国 上海市

Managed brands, including strategy output, creative ideation, project maintenance, brand pitches, and assisted team management.Served clients such as Sprite, Fanta, KFC, Semir, Converse, Bosideng, Midea Air Conditioning, Pentium Electric for ATL and BTL integrated communication.Helped Sprite surpass Coca-Cola in annual sales in 2009, winning the Effie Award.主要工作为品牌管理，包括但不限于策略输出、创意发想、创意产出、项目维护，以及品牌竞标和辅助团队管理。在此期间服务过雪碧、芬达、KFC、森马、匡威、波司登、美的空调、奔腾电器等客户的ATL、BTL整合传播。其中在2009年帮助客户雪碧在年度销量中首次超越可乐而获得艾菲奖。比稿赢得的客户包括Lee、North Face、青岛啤酒、费列罗。多件作品在Cannes、CLIO、One Show、D&AD等国际、国内奖项中斩获大奖。

中国 北京市

Responsible for the planning, creativity, and execution of the company's art-related projects.One of the first artist studios to settle in the 798 Art District, witnessing its rise.Planned and designed the large-scale Tibetan cultural tourism book "Maji Ami's Message Book".Planned and designed the first new media interactive demonstration project for the Beijing Stone Carving Art Museum.Multiple works featured in "NOW3 - Designers in Beijing" and received personal interview invitations.负责公司与美术相关的项目的策划、创意、执行。作为最早一批入驻798艺术区的艺术家工作室之一，在此期间见证了798艺术区的崛起。策划与设计了大型西藏文化旅游图书《玛吉阿米的留言簿》。策划与设计了北京石刻艺术博物馆首个新媒体互动演示项目。多件作品被《NOW3-北京的设计师》收录，并受邀进行了人物专访。