1. Turned around Dove business & penetration decline (2014-2017) from 2018.2. Relentlessly drive brand innovation including product, content & media, brand experience expansion to adjacent category.3. Focus on DCOM & new retail with synergized digital media &content and customized innovation.

1. Turn around gifting business after on board for 6 months.2. Developed the new business model and launch plan of 1st new brand within 6 months

1. Establish Snickers as an iconic man fuel brand in China with the best-in-class creative works. Snickers exam campaign won Effie Award Gold-Youth Marketing 2. Snickers business growth CAGR 30% from 2011-2016Snickers brand awareness increased from 21% to 55%.

1. lead developing channel stratety and brand city plan together with sales team & brand team.2. Develop full year activation plan based on the shopper insights across channels

1.Develop shooper segmentation strategy and customized communication & rewarding plan.2.IKEA BJ recruit 1 million members within 2 years and become the 1st store in worldwide IKEA to have 1 million members 3.Member's shopping frequency increased from 2.0 to 3.0 times /year and average basket size increased 30%.

1. Lead annual marketing plan of sharing range and Kid's brand and the product innovation from ideation to in-market launch 2. Sales of Kid's brand increased 40% in 2017 driven by successful media and innovation..