陈婉婷 Email and Phone Number

• Manage official website, all social media channels including weibo/wechat/Tiktok/Bilibili/Red Bull.com and build social eco-system and content programming• Conduct communication plans riding on key athlete projects/event campaigns. Drive the co-operation with Tiktok for Neymar Jr’s five events communication, including tiktok challenge/media buy as well as platform KOL co-operation• Work closely with global to identify the local content needs and localize contents following brand… Show more • Manage official website, all social media channels including weibo/wechat/Tiktok/Bilibili/Red Bull.com and build social eco-system and content programming• Conduct communication plans riding on key athlete projects/event campaigns. Drive the co-operation with Tiktok for Neymar Jr’s five events communication, including tiktok challenge/media buy as well as platform KOL co-operation• Work closely with global to identify the local content needs and localize contents following brand guideline to further build brand awareness Show less

Brand defining and athlete marketing team is part of Nike’s Brand narrative team, which helps to drive Nike’s key innovation storytelling/emotional campaign as well as athlete stories.• Participate in seasonal marketing planning and process. Work with team on developing marketing briefs and integrate marketing function work.• Identify key touchpoints on different platforms including digital and retail. Work closely with creative and global team to figure out the assets gap and conduct… Show more Brand defining and athlete marketing team is part of Nike’s Brand narrative team, which helps to drive Nike’s key innovation storytelling/emotional campaign as well as athlete stories.• Participate in seasonal marketing planning and process. Work with team on developing marketing briefs and integrate marketing function work.• Identify key touchpoints on different platforms including digital and retail. Work closely with creative and global team to figure out the assets gap and conduct local asset brief.• Conduct digital platform campaign strategy according to platform positioning. Integrate consumer O2O journey riding on key campaign moments, online and offline touch points, targeted communication/etc. Show less

Communication team is more like the PR team in Nike.• Conduct Jordan brand seasonal campaign communication plan, maximize the social buzz via media/Kol’s platform while delivering the brand message. Local KOL/KOC content angle development and quality control.• Lead with media projects including product innovation launch event/media shooting and athlete/celebrity interviews.• Work closely with Global communication team and GC marketing functions to source the best stories and… Show more Communication team is more like the PR team in Nike.• Conduct Jordan brand seasonal campaign communication plan, maximize the social buzz via media/Kol’s platform while delivering the brand message. Local KOL/KOC content angle development and quality control.• Lead with media projects including product innovation launch event/media shooting and athlete/celebrity interviews.• Work closely with Global communication team and GC marketing functions to source the best stories and integrate.• Maintain Nike, Inc. WeChat account. Show less

When you have the capacity and willing to learn the skills outside your original working scope, you can apply the stretch program. So during this period, I was doing both Jordan Digital brand and Jordan communication roles.• Manage Jordan social account(Wechat/Weibo) by working with social agency. Conduct seasonal social(brand/celebrity social) and platform marketing plan(Nike APP/Nike.com/Nike Mini Program/SNKRS/Jordan Tmall) and make sure marketing communication and activations are in… Show more When you have the capacity and willing to learn the skills outside your original working scope, you can apply the stretch program. So during this period, I was doing both Jordan Digital brand and Jordan communication roles.• Manage Jordan social account(Wechat/Weibo) by working with social agency. Conduct seasonal social(brand/celebrity social) and platform marketing plan(Nike APP/Nike.com/Nike Mini Program/SNKRS/Jordan Tmall) and make sure marketing communication and activations are in consistent concept and compliant with brand guidelines.• Work with Jordan Creative team for local assets creation. Identify platform needs to shoot the right product with the right message.• Support digital business team for sales target, including 618 and campaign livestreams. Show less

·Assist the brand team with related campaigns.· Follow up event process and connect with the vendors.· Brainstorm and practice.· Provide products for events/shooting needs.· Collect the team work and help with the recap.· Conduct payments to vendors.· Connect with the function/territory team to better deliver global assets.To be honest, I was at a loss at first. The transfer from merchandising to marketing is hard and I have to solve unprecedented problems myself… Show more ·Assist the brand team with related campaigns.· Follow up event process and connect with the vendors.· Brainstorm and practice.· Provide products for events/shooting needs.· Collect the team work and help with the recap.· Conduct payments to vendors.· Connect with the function/territory team to better deliver global assets.To be honest, I was at a loss at first. The transfer from merchandising to marketing is hard and I have to solve unprecedented problems myself. During the time as a brand intern, I experienced a lot of challenges as well as a lot of achievements. I gained confidence, skills and the experience of failures. I start to understand my strength and weakness. Show less

Conduct the consumer insight program on my own.· Contact certain store managers and interview the store athletes for their feedback.· Conduct the online questionnaire and collect almost 1000 useable samples. · Conduct the focus group interview involving 2 groups (students and career women).· The final project was taken to the global for Chinese market explaining. And the global team will finally come to visit the Nike women team in China, which the whole team have been working… Show more Conduct the consumer insight program on my own.· Contact certain store managers and interview the store athletes for their feedback.· Conduct the online questionnaire and collect almost 1000 useable samples. · Conduct the focus group interview involving 2 groups (students and career women).· The final project was taken to the global for Chinese market explaining. And the global team will finally come to visit the Nike women team in China, which the whole team have been working for years.It was an extraordinary experience for me. I got the chance of knowing how a great company like Nike works. It was the first time I conducted a project myself and I could actually feel the fast improvement of my abilities.Certain amazing changes had happened to me and the most important thing is, I have enjoyed myself during the two months. Show less