董婷婷 Email and Phone Number

1. Market penetration and market share management: develop consumer and trade promotion plan to deliver the national volume, drive market penetration and achieve market share.2. Channel programming: activate the Route-to-Market plan in traditional channel base on shopper and market understanding.3. Category and range management: work with TCM (Trade Category Management) team to provide assortment and shelf planogram principles.4. Category activity planning: work with SMM (Shopper… Show more 1. Market penetration and market share management: develop consumer and trade promotion plan to deliver the national volume, drive market penetration and achieve market share.2. Channel programming: activate the Route-to-Market plan in traditional channel base on shopper and market understanding.3. Category and range management: work with TCM (Trade Category Management) team to provide assortment and shelf planogram principles.4. Category activity planning: work with SMM (Shopper Marketing Management) team to identify the category growth opportunity and develop full-year national category and cross-category activities.5. Budget Management: manage and control all promotion spending within target.6. Channel differentiation program.7. Forecasting: rolling forecasting on MI with supply chain team. Show less

Lead OMO liquid Armstrong project, which includes:• In-store display decoration• Distributor van KV ads• Weekend roadshow• Distributor & DSR distribution incentive plan• Province & customer reward mechanism

1. Deliver KPIs (sales target, sales growth, Top Store) in distributor.2. Organize monthly promotion and distribution plan base on category growth drive and shopper/market understanding for distributor.3. Instruct and assist distributor to optimize ROI.4. Lead monthly business review meeting with distributor.5. Lead daily and weekly meeting with DSR.6. Manage DSR team and improve capability of the whole team.

1. Deliver KPIs (sales growth, share growth, Perfect Store) for Personal Wash category. 2. Organize monthly Personal Wash category promotion plan for customer.3. Align joint business plan with clear building blocks and action plans. Closely follow and track the execution via scorecard.4. Enable field sales team to deliver qualified execution.