Ziping Lin Email and Phone Number

1 / Product Strategy Planning: Planning annual product strategy for APAC markets.2 / Product Management: Based on the sales, manage existing APAC product lines. Including products upgrading and product retire. 3 / Product development: Develop products accordingly based on different situation of all APAC markets of Comvita. New products including products for all countries / regions or for a particular market. NPs sales in HK increased significantly in the passed year which contributed more than 10% of HK’s total sales.4 / Marketing: Assisting marketing manager for event / campaign preparation. Develop particular products to meets marketing needs, such as seasonal products.

1 / Marketing: Managed the marketing events of Mengniu+ which assisted the e-commerce team to achieve sales performance.2 / Product management: Managed existing product line based on the sales situation.Product development: Based on Mengniu's sales situation and target audience, developed health products (non-dairy products).3 / Brand management: Based on the current sales situation of Mengniu, built up a new sub-brand (health-related).

1 / Industry Research: Health goods industry research including industry environment for both normal foods and health foods.2 / Product Management: Managed three products lines in Sirio which contributed more than 1.6 billion CNY in 2019.3 / Marketing: supported sales team to develop customers based on company's products and related business layout, took charge of product promotion in more than 15 agents.4 / Promoting: helped our customers to promote their sales, including planning sales activities and planning following strategies.

1 / Industry Research: conducted comprehensive analysis in the macro environment, development trend, customer insight of the pharmaceutical and medical industries, carried out demand research of genetic testing product based on AI, provided support for product development, and formulated more than 10 research reports.2 / Product Management: Successfully launched more than 60 products, including the Life Decoding product based on genetic testing with monthly sales revenue of 5 million yuan.3 / Sale support: supported sales team to develop new customers.

1 / Market Research: searched the latest research articles through professional database, carried out target market research covering food, health products and cosmetics, and made analysis on the prospect of product launch.2 / Product Launch: successfully launched a total of 11 mask products, 4 effervescent tablets products, 2 probiotics products and 1 customized product. The sales revenue of customized products in 2016 accounted for more than 70% of the total sales revenue of the department.3 / Project Management: independently took charge of the project whole process management from design to launch of new products with OEM model. Completed 3 projects, including one skincare soap with the sales revenue of over 50 million yuan.4 / Honor: won the title of "Excellent Employee" of the department in 2016.