Professional Backgrounds: With good business insights and mindset, and 20 years of experience in retail and new retail areas as an enterprise founder and partner as well as a member of large-scale retail companies; participated the first transition of seafood retail from farmers' markets to commercial supermarkets; took the lead in launching the E-commerce operation of agricultural products; signed the strategic cooperation agreement with Alibaba—“Yitianjian Agreement”, and successfully organized many influential activities in the industry; rated as " Top Ten Outstanding Chinese Women of Seafood Industry" in 2017.Professional Skills：With abundant experience in fresh-food E-commerce operation, and opening, operation, purchase, and management of new physical stores and supermarkets; have a deep understanding of fresh food (especially seafood) supply chain, good at business operation and development, and with modern management concepts; completed formal trainings in retail expertise, operation and management skills at Wal-Mart. Comprehensive Ability: With excellent ability of organization, communication, innovation, and astute market insights, good at business negotiation, can make accurate judgment on the fresh-food industry based on my rich experiences and expertise.Personality Traits: With determined professional ethics and beliefs, decisive action, closed-loop thinking; tenacious and able to work well under pressure; good at innovation; and have entrepreneurial spirit, and the habit of lifetime learning.
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General ManagerE-Commerce Entrepreneurship Oct 2005 - Mar 2012Shenzhen, Guangdong, ChinaJob Description: Set up a personal website to sell seasonal food and specialty products, completed the training of Dietitian at the same time, built e a professional website by combining years of experience in fresh food management with nutrition information.Working Achievements: Grown into one of the few Crown Sellers in 2016 from an early Taobao shop owner, selling specialty and fresh products. Started an undertaking of E-commerce group purchase of local Fresh food, and have accumulated rich experience in E-commerce supplier operation.
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Manager Of Fresh-Food Dept.Shenzhen Xingwanjia Business Development Co., Ltd. Sep 2004 - Oct 2005ShenzhenCompany Description: Founded by Xu Gang, original founder of CR Vanguard, it is an independent company operating comprehensive supermarkets and community shopping centers, as a one-stop supply of daily necessities and leisure products.Job Description: New store opening and business Management; determine the department's working principles and objectives, prepare annual procurement plans and budgets, formulate price strategies, and assess the performance of various categories of purchasing managers, formulate seasonal sales promotion plans, as well as conduct professional knowledge training for the operation, purchase and management staff of fresh food. Working Achievements: Led the team to prepare and open the company's first demonstration comprehensive supermarkets, which accounts for 45% of our fresh food sales. Trained the Operations Supervisor and managers of the new store to improve their professional knowledge structure and management and operation capabilities.
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General Manager Of Fresh-Food Dept.Hainan Wonfol Chain Department Store Co., Ltd. Jul 2002 - Jul 2004Haikou, Hainan, ChinaCompany Description: It is now the largest retail chain enterprise in Hainan, with a number of supermarkets, and the first shopping website in Hainan built and operated.Job Description: Responsible for the reconstruction and preparation of new and old stores of fresh-food department (store design, equipment ordering, personnel recruitment and training, investment attraction), as well as the management and control of fresh-food department (purchase management and store operation), and management of supermarket purchase and operation according to chain operation standards.Working Achievements: Established a systematic training system for the company, and trained a professional purchasing and operation management team. Rebuilt the Fresh-food Department of two old stores (Sanya Store and Haixiu Store) and achieved a substantial increase in the flow of people, sales and gross profit. Set up two new stores (Dragon Pearl Store and Danzhou Store), whose sales of fresh products account for 20% - 25% of the total. After the rebuilding of old shops and the operation of the new stores, Wonfol has become the first and largest fresh-food chain supermarket in Hainan (a total of 4 stores, fresh-food business area of 7,000 square meters), enabling the fresh-food business to become the core of Wonfol supermarket business, the gross margin of fresh food of four the stores reached 18.5%.
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Fresh Food Department Division Merchandising Manager In Dalian Northern HubWal-Mart (China) Co., Ltd. Sep 1998 - Jun 2002Shenzhen, Guangdong, ChinaCompany Description: As the world's largest private employer and chain retailer, it has repeatedly topped the World Top 500 List and been named the most valuable brand.Job Description: Entered the company as a trainee buyer at first, and promoted to be the Purchasing Manager of seafood and fresh meats in the Purchasing Department (Shenzhen Headquarters) in January of 1999, and then the regional fresh-food Purchasing Manager of the northern of the purchasing department In June, 2001. Carried out the purchasing management of various kinds of regional fresh products (seafood, meats, fruits and vegetables, cooked food, bread) and determined the whole fresh food structure and development direction, and organized the opening of two new stores. Working Achievements: Improved the ability of increasing fresh-food gross profit and loss control through the persistent accumulation and learning in the Wal-Mart. Organized the opening of two new stores in Kunming and Dalian and led a store to turn around. Annually promoted to a new level by the company due to the outstanding performances, taking only four years to accomplish the promotion to regional Purchase Manager from fresh-food Purchasing Manager.
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Ning Li's current role is Vice President of SHENZHEN FRESH LIFE INC..
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