·Streamlined brand systems and established a robust investment research framework, enhancing the brand identity of China Resources Trust's wealth division and leading to a 25% improvement in client satisfaction.·Led the establishment, enhancement, and strategic management of the Wealth Center's brand image, resulting in a 35% increase in brand awareness and recognition.·Oversaw the promotion, operation, and maintenance of external channels for brand outreach, resulting in a 40% increase… Show more ·Streamlined brand systems and established a robust investment research framework, enhancing the brand identity of China Resources Trust's wealth division and leading to a 25% improvement in client satisfaction.·Led the establishment, enhancement, and strategic management of the Wealth Center's brand image, resulting in a 35% increase in brand awareness and recognition.·Oversaw the promotion, operation, and maintenance of external channels for brand outreach, resulting in a 40% increase in customer engagement and lead generation.·Developed and implemented positioning and differentiation strategies for the brand, leading to a 30% growth in market penetration and a 20% increase in customer loyalty.·Fostered relationships with wealth management media resources, resulting in a 50% increase in media coverage and positive brand mentions.·Orchestrated innovative cross-industry collaborations, leading to prestigious award wins and achieving a 15% increase in brand reputation and industry recognition.·Strategized and organized large-scale wealth management forums and events, attracting over 500 industry professionals and generating a 20% increase in customer acquisition.·Attracted and converted new clients, resulting in a 25% growth in customer base and a 10% increase in customer conversion rate.·Contributed to the formulation of reputation risk, news publicity, and business promotion protocols, ensuring compliance and mitigating potential risks.·Managed and optimized online brand platforms, resulting in a 40% increase in website traffic, a 50% growth in social media followers, and a 25% improvement in user engagement.·Established a robust customer rights and activity system, leading to a 30% increase in customer satisfaction and generating sales revenue of over 700 million yuan.·Supported consumer rights protection, anti-money laundering awareness, and crisis management, minimizing negative publicity incidents and maintaining a positive corporate image. Show less

1.品牌发展规划管理分析公司品牌发展现状，拟定公司品牌发展战略规划初稿，修订公司品牌发展年度计划，实施方案、预算方案等，制定公司品牌建设的效果评估的方法与标准，并指导下属公司年度公共宣传计划，从而使品牌公关和企业文化建设工作有序的推进与落实。维护金融媒体关系（中国经营报、北京电视台、人民网北京频道等），参与2020年冬奥会赞助项目、第25届北京电视节目交易会项目等。2.品牌形象管理修订公司企业识别系统、公司品牌形象图文和视频资料、公司品牌形象广告、公司重大品牌形象建设项目与活动的创意、策划，并上报主管领导，指导公司品牌建设工作的系统化实施；确定公司品牌形象广告渠道，评估公司品牌形象广告的广告效果，指导下属公司对外广告宣传工作，… Show more 1.品牌发展规划管理分析公司品牌发展现状，拟定公司品牌发展战略规划初稿，修订公司品牌发展年度计划，实施方案、预算方案等，制定公司品牌建设的效果评估的方法与标准，并指导下属公司年度公共宣传计划，从而使品牌公关和企业文化建设工作有序的推进与落实。维护金融媒体关系（中国经营报、北京电视台、人民网北京频道等），参与2020年冬奥会赞助项目、第25届北京电视节目交易会项目等。2.品牌形象管理修订公司企业识别系统、公司品牌形象图文和视频资料、公司品牌形象广告、公司重大品牌形象建设项目与活动的创意、策划，并上报主管领导，指导公司品牌建设工作的系统化实施；确定公司品牌形象广告渠道，评估公司品牌形象广告的广告效果，指导下属公司对外广告宣传工作， 确保公司品牌广告的时效性；组织公司重大品牌形象建设项目与活动的实施，分析公司重大品牌形象建设项目与活动的效果，并上报主管领导进行评估，确保品牌建设活动的推进。3.公关管理验收公司对外新闻归口管理工作，审核公司对外新闻的采编和对外新闻的稿件，确定公司接受外部媒体采访的安排，修订采访内容和稿件，确认外部报刊、杂志等出版渠道，审核向媒体发布公司的新闻信息，确保公司新闻宣传的准确性；指导公司官方网站的日常运营、公司官方公众号管理的工作，组织公司必要的公关活动（如联合客服、财富部门定期开展相关活动），审核公司活动的宣传视频作品，指导下属公司公益、赞助等活动，从而确保公司公关活动顺利开展；参与执行公司重大危机事件的媒体公关与处理，参与执行公司公检法接待，协助下属公司危机公关事件应急处理，维护中央、地方主流媒体的传播渠道，管理行业和其他媒体的传播渠道，从而维护公司品牌形象；组织公司庆典等对外宣传活动和大型会议（如北京辖内信托公司受托责任履行与法律风险专题研讨会、董事会），参与公司大事记、公司年鉴、公司评奖，确保公司品牌相关活动全面开展。4.上级领导交办的其他工作。 Show less