王富林 Email & Phone Number

Chaoyang District, Beijing, China

Working as an analyst in a marketing operator:Focus on analyzing marketing trends and generate marketing insight reports for customers across various industries.Assist business departments in developing customers' marketing plans, encompassing trend analysis in the marketing industry and analyzing marketing data for both customers and their competitors.As an editor of Global Brand Insight magazine:Plan topics and write articles about marketing and brand building.Oversee the monthly operations.Take charge of selecting topics for the WeChat official account.1. 关注营销行业整体行业趋势，为母婴、消费电子、家装等不同行业的客户产出营销洞察报告，内容涵盖营销行业趋势分析、客户所在行业营销分析、客户及竞品营销数据分析等内容。2. 作为《国际品牌观察》杂志特约编辑，关注ESG、海外品牌在中国、品牌出海等营销领域热点话题，完成栏目策划及相关行业分析文章写作；统筹杂志新媒体运营，负责公众号文章选题及发布。

Chaoyang District, Beijing, China

Worked as an analyst in a consulting firm:Authored tailored reports through desk research and interviews with industry experts.Assisted clients in selecting publicity highlights and crafted related articles based on their marketing plans.Served as the project manager, overseeing the entire process management of the "Research on Industrial Software Applications in China's Home Furnishing Industry" project.1. 负责消费领域行业分析报告的写作，通过案头研究、行业专家采访等方式，完成自选报告及定制报告写作。2. 负责商业分析稿件写作，跟踪消费行业热点趋势，独立策划选题完成行业分析稿件。3. 对接客户企业品牌负责人，跟进企业发展战略，挖掘企业近期对外宣传重点，完成宣传选题策划及稿件撰写。4. 代表项目《中国家居行业工业软件应用研究报告》：作为项目经理，负责项目全流程管理；独立承担定制项目方案设计、内容写作，协调内外部资源完成报告宣发。

南京市

Worked as an Industry Researcher in an investment promotion agency:Collaborated with department heads to finalize the comprehensive development plan for the regional branch. This involved assessing the overall development trend of the industry, analyzing regional economic development, scrutinizing key links in the industry chain, and conducting case studies of leading enterprises in industry chains.Took on the role of project manager, overseeing the semiconductor industry research project. Provided insights into the logic behind developing the IC industry and identified key links in the industry chain by analyzing the overall development trend.1. 参与分公司经营计划编写，复盘经营活动，制定经营计划，选定重点招商赛道，完成一区一策计划编写。2. 研究拟订产业集群打造策略，提供公司经营计划所需的产业整体发展趋势、产业链关键环节拆解分析。3.负责招商目标企业个案分析，从企业股权构成、运营团队、技术蓝图、产品发展、市场布局、主要竞争对手等维度，分析企业竞争优势及扩产投资可能性。4. 代表项目《半导体产业研究报告》：从市场趋势分析、产业链拆解分析、重点企业梳理等方面，全面分析半导体行业的发展现状，协助判断适合所在区域发展的产业环节。

硕士, Creative And Media Enterprises

Major: Creative and Media Enterprises core module: Manage Intellectual Property, Creative and Organization. Collaborated with a diverse.

硕士, 文化产业管理

Major: Cultural Industry Management GPA 90.13 In charge of writing the chapter Film And TV Industry Planning for the book Cultural.

学士, 文化产业管理, 88.86

Major: Cultural Industry Management GPA：88.86 IELTS：7 The Outstanding Graduate Awards 1. 文化产业管理专业；平均学分绩点 88.86（排名4/40, 保研至山东大学文化产业管理专业） 2..

交流生, Advertising

Major: Advertising Learned theoretical knowledge of communication and basic methods of digital marketing..