张小伟

张小伟 Email and Phone Number

E-Commerce Trade Marketing Manager —PHILIPS (CHINA) INVESTMENT CO., LTD @
张小伟's Location
Minhang District, Shanghai, China, China
About 张小伟

1、口头表达能力、善于与人沟通;

张小伟's Current Company Details
PHILIPS (CHINA) INVESTMENT CO., LTD (CR)

Philips (China) Investment Co., Ltd (Cr)

E-Commerce Trade Marketing Manager —PHILIPS (CHINA) INVESTMENT CO., LTD
张小伟 Work Experience Details
  • Philips (China) Investment Co., Ltd (Cr)
    E-Commerce Trade Shopper Marketing Manager
    Philips (China) Investment Co., Ltd (Cr) Sep 2015 - Present
    上海
    1, Deep dive CDJ and drive effective shopper marketing to maximize sell-out and achieve online market share target for Male Grooming category 2,Take the lead to launch new product in online with the support from digital team as well as e-TSM account management team both on Tmall/JD platform. 3, Leading the big day promotion project, such as 618 Festival/Double 11, with integrated available internal resource to further exchange resource from channel to maximize the traffic and sales for… Show more 1, Deep dive CDJ and drive effective shopper marketing to maximize sell-out and achieve online market share target for Male Grooming category 2,Take the lead to launch new product in online with the support from digital team as well as e-TSM account management team both on Tmall/JD platform. 3, Leading the big day promotion project, such as 618 Festival/Double 11, with integrated available internal resource to further exchange resource from channel to maximize the traffic and sales for big day promotion4, In-store operation excellence, according to the data tracking from OLE team to keep optimizing the shopper experience of Philips products in both Tmall/JD platform5, Budget management : maximize ROI, follow accounting rule and in time payment Show less
  • Philips (China) Investment Co., Ltd
    Assistant Manager For Ncd & Online
    Philips (China) Investment Co., Ltd Jul 2013 - Aug 2015
    Wuhan
    ·[Online Responsibilities] 1, Allocate yearly AOP to each specialty store with analysis of Tmall sales data, with accordance with regional online business development and company’s online business growth 2, Underpin each store’s Tmall promotion resources and marketing activities to achieve yearly sales target 3, Optimize store’s product structure line, improve store operation key KPIs(UV/Traffic/Conversation rate, etc) with analysis of daily sales, marketing activities 4… Show more ·[Online Responsibilities] 1, Allocate yearly AOP to each specialty store with analysis of Tmall sales data, with accordance with regional online business development and company’s online business growth 2, Underpin each store’s Tmall promotion resources and marketing activities to achieve yearly sales target 3, Optimize store’s product structure line, improve store operation key KPIs(UV/Traffic/Conversation rate, etc) with analysis of daily sales, marketing activities 4, Organize quarterly regional online workshop to have effective communication with stores to know Tmall channel management and new policy for better and sustainable cooperation with company 5, Responsible for Tmall channel management, AD contract management and sell in-out-stock control, etc·[ L&I Responsibilities] 1, Allocate yearly AOP to each province with continual tracking of group sales to ensure AOP achieved 2, Negotiate with both end customer and product manager for optimal resources to support group sales under competitors' pressure and price battle between on/off line, etc 3, Responsible for new AD development, AD credit control, AD contract management and expense control, etc 4, Allocate yearly AOP to TVS platforms with continual tracking of broadcast shows to ensure AOP achieved 5, Dig out appropriate product package for TVS platforms with support from CO to deepen TVS channel, such as OHC family package, Qi-pot and other KA products Show less
  • Philips (China) Investment Co., Ltd
    Management Trainee In Ncd
    Philips (China) Investment Co., Ltd Jul 2012 - Jul 2013
    Wuhan
    1, Build group sales related end customer pool with continual communication to maintain good relationship, especially Government/Bank/Telecom/enterprises purchases 2, Dig out resourceful L&I customers to deepen L&I channel for sustainable purchases, such as hotel, gift company etc 3, Adjust DFA with monthly tracking of group sales, and communicate with product manager for more support 4, Responsible for new AD development, AD credit control, AD contract management and expense… Show more 1, Build group sales related end customer pool with continual communication to maintain good relationship, especially Government/Bank/Telecom/enterprises purchases 2, Dig out resourceful L&I customers to deepen L&I channel for sustainable purchases, such as hotel, gift company etc 3, Adjust DFA with monthly tracking of group sales, and communicate with product manager for more support 4, Responsible for new AD development, AD credit control, AD contract management and expense control, etc 5, Push Happygo TVS with Air fryer and HR1607 with good sales Show less
  • Philips (China) Investment Co., Ltd
    Management Trainee In Tsm
    Philips (China) Investment Co., Ltd Jul 2011 - Jul 2012
    Wuhan
    1, Responsible for Product training, selling skills training, with new product launch with New Product Search Guideline 2, Responsible for revising training material to take MS from competitors, based on deep analysis of product and related channel promotion activities 3, Responsible for promoter/ROS team management and building and organize promoter and ROS sales competition half a year to evaluate product knowledge, sales skills, way of working to enforce team spirt 4… Show more 1, Responsible for Product training, selling skills training, with new product launch with New Product Search Guideline 2, Responsible for revising training material to take MS from competitors, based on deep analysis of product and related channel promotion activities 3, Responsible for promoter/ROS team management and building and organize promoter and ROS sales competition half a year to evaluate product knowledge, sales skills, way of working to enforce team spirt 4, Responsible for Shaver category marketing activities planning, activation, execution and evaluation to raise MS, achieve sales target, enhance brand exposure and build brand image, etc. Show less

张小伟 Education Details

Frequently Asked Questions about 张小伟

What company does 张小伟 work for?

张小伟 works for Philips (China) Investment Co., Ltd (Cr)

What is 张小伟's role at the current company?

张小伟's current role is E-Commerce Trade Marketing Manager —PHILIPS (CHINA) INVESTMENT CO., LTD.

What schools did 张小伟 attend?

张小伟 attended 华中科技大学.

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