Achievements / Awards • Achievement of year-on-year sales & margin growth for APAC&G.C markets• Consecutive market share gain (Weighted average 3%)• Above 80% successful new product launch projects based on target timing/quality/finance, on-track business case (forecast vs actual sales)>80% • HPT – Proposition likeness/Product satisfaction/Value for money/Purchase intention (T2B>85%, Mean>4.5)• Consumers’ satisfaction on product R&R>4.9, product complaints FCR<3.5%• Reach 15%-20%portfolio optimization target – phase out C-tail & bleeding SKUs • Aging & excess inventory management in key markets <90 daysJob Description1. Product marketing strategy to achieve annual revenue/margin target:a.Deep-dive analysis of category market to pinpoint business growth opportunitiesb. Integrated product marketing strategy to unlock the identified opportunityc. Product assortment management to enhance SKU efficiency 2. New product development & integrated Go-To-Market plan: a.Value proposition creation for new product based on consumer insight & competitionb. Managing new product development projects to ensure on-time shipment c. Integrated Go-To-Market launch plan3. P&L owner of category business, responsible for sell-in & sell-out KPI for key markets a.Sell-in managementb. Sell-out managementc. Enhance ROI of marketing expense4. Planning & inventory management: a. To ensure fulfillment of demand plan for NPIb. Inventory management for regular active SKUsc. Last buy for obsolete stock of phased out SKUs

Apr-Aug. Y17, lead Bpet product&activation plan and execution. Sep-Dec. Y17, set up a start-up business with own brand – Yumibite in pet food market. Reason for leaving: Project suspended due to funding difficulties.

Achievements / Awards • Successful new launch of WEWOW – the nutrition brand with 110% topline target achievement & gross margin higher than industrial mean • Customized category business strategy for retail partners, 20% year-on-year revenue growth based on channel exclusive product portfolio planJob Description1. WEWOW brand development, launch & business strategies (1). Brand development:a.Pillar category strategy b. Target consumer strategyc. Brand positioning & propositiond. Product/pricing/channel strategye. Integrated GTM launch plan(2). Brand enhancement:a.Consecutive improvement of business strategyb. Product/pricing/channel managementc. Marketing budget & calendard. Business support plan for key channelse. Sales forecast & inventory management2. Category management for retail channel:(1). Product assortment plan & NPD (2). Category business managementReason for leavingCompany moved to Guangzhou.

Achievements / Awards • Upgrade of adidas personal care category, 3-year sales CAGR40%, gross margin C1>65%• Successful new launch of adidas shampoo category, year-on-year sales growth>90%, C1>50%• Strategical focus on online channel with integrated product/pricing/channel action plan, online sales>40% by Y14Job Description1. Product & marketing strategies to sustain business growth for adidas personal care (1). Upgrade adidas personal care product strategy:a.Optimize product portfoliob. Packaging upgrade for total personal care product line(2). Innovation of adidas shampoo product line & successful new launch:a.Product mix strategy & new product developmentb. Integrated communication & promotion plan: (3). Strategical focus on online channel:a.Exclusive product mix for online channelb. Increase traffic & conversion rate2. APAC region category marketing management & NPI:a.Product strategies for key APAC marketsb. New product development & launch for APAC key marketsReason for leavingExpect to improve capability of category marketing management.

Achievements / Awards • Upgrade Crocs product assortment plan from single-season-focused footwear to full-year multi-category driven chic brand, China market 3-year sales increase at CAGR45% • Continuous optimization of product portfolio, step-by-step upgrade of key price segment to achieve 60% sales contribution from mid-high end clusters• Organize category marketing team to explore new opportunities and brief 3 innovative clusters with successful launch plan in both China & rest-of-world markets Job Description1. Rebuild Crocs product assortment plan and operation strategies:a.Upgrade product portfoliob. Enhance product sell-in performancec.Enhance product sell-through performanced. Product portfolio lifecycle managemente. Inventory management2. Increase average selling price with integrated product/pricing/channel strategy: a.Product development plan to increase kill-zone priceb. Integrated product/pricing/channel plan to elevate ASP3. Innovative brief & new product development: a.Pro-actively brief local requests to strengthen competitivenessReason for leavingExpect to further enhance capability of strategical product marketing.

Achievements / Awards • Responsible for Nike bags & balls product assortment, YOY revenue growth>25%, margin growth>3% • Continuous improvement of forecast accuracy to minimize gap in actual sales vs forecast<10-15% • Organize Nike China seasonal sell-in event, negotiate with distributors to accomplish pre-buy target• Manage market & consumer research projects for new product brief and successful Go-to-Market planJob Description1. Managing Nike equipment product line to achieve sales & margin target:a.Product assortment plan: Build up seasonal product portfolio from global product arena by analyzing sales data & consumer insight. Brief SMU product specifically for China market to strengthen portfolio plan. b. Enhance forecast accuracy for pre-buy order: Optimize OTB framework, adjust weight of buying budget by gender/category/style/colorway/size to maximize SKU efficiency and minimize forecasting variance. c.SMU brief for local market opportunities: Provide special makeup unit based on thorough knowhow of local market demand to bridge product gap in assortment plan. Integrated GTM plan to ensure successful launch and achievement of sales target. 2. Sell-in target accomplishment and problem solving to enhance sell-through performance:a.Achieve seasonal sell-in target: Convincing presentation of seasonal key story and product USP in sell-in event, align with sales team and distributors for pre-buy plan. b. Improve sell-through in POS: Regular sales performance review, plus store visit learnings to provide solutions of product planning & promotion methodologies for sell-through improvement.Reason for leavingLooking for wider-scope experience in product marketing management.

Achievements / Awards • Manage 10 million marketing budget of assigned category to achieve brand awareness & consideration target • Integrated Go-To-Market plan to ensure successful NPI and achievement of sales target Job Description1. Annual marketing activation plan: Team up with research agencies to understand brand awareness, consideration, preference vs competitors by research programs. Plan and execute integrated communication/promotion campaigns based on annual marketing budget to reach brand & sales KPI. 2. Seasonal marketing campaigns to boost brand equity & sales performance: Seamless team work with advertisement creative/media buying/visual communication agencies to plan & execute high quality marketing campaigns with online TVC/newspaper/OOH/digital and offline promotion/roadshow/PR event to enhance brand exposure and boost up sales performance. Reason for leavingWish to accumulate more brand & product management experience in various categories.