熊小椒 Email and Phone Number

[Sales performance]: According to the company's business objectives, combined with the domestic tuberculosis molecular diagnosis industry trend, the needs of major customer groups, and the company's product portfolio characteristics, responsible for formulating sales plans and marketing strategies, breaking down sales tasks layer by layer, organizing and participating in monthly meetings, weekly meetings and other regular meetings, following up work plans, and supervising and coaching, the sales of national tuberculosis detection reagents in 2022 increased by 64.3% compared with 2021.[Channel Development and Management]: Collaborate with the business department to establish a channel access and exit approval system, responsible for in-depth negotiations with agents to explore customer potential, and successfully screen and expand 26 provincial-level channel agents; Lead the joint development of annual marketing plans and marketing investment budgets with agents, regularly provide training on product knowledge and sales models to agents, expand market share, and increase sales.[Team Management]: Build a sales team that combines old and new; Establish and optimize sales funnel and other tools, organize sales team to conduct training on sales tools, product introductions, competitor analysis, sales skills, and communication skills, implement on-site teaching, and implement training effectiveness; Based on job KPIs and performance indicators, motivate and assist employees to achieve performance, regularly organize team building activities, and shape a team culture that is willing to fight and fight in times of difficulty, relaxed and energetic.

[Sales Performance]: Led the establishment of an distribution network in the five southwestern provinces of Sichuan&Chongqing&Yunnan&Guizhou&Tibet, and led the development and relationship maintenance of end customers such as clinical hospitals and disease prevention and control centers in the region. Sales increased from $500,000 in 2016 to $6 million in 2020 in the southwestern region, with a compound annual growth rate of over 64%.[Channel establishment]: By collecting information within the industry and introducing network resources, I aim to identify target distributors, lead offline visits to the agents to introduce the company's product scope, technical characteristics, and other information, clarify the company's product advantages, identify pain points, and explore demand points. I built a network of agents in the Southwest region from 0 to 1, this includes seven first tier distributors, including Sichuan Asia-Core Medical Instrument Co., Ltd., which is one of the largest IVD distributors in China.[End Customer Development]: Responsible for developing and maintaining high-quality end hospital customers in the region, regularly visiting hospital customers at all levels, collecting customer demand information and feedback, conducting customer relationship maintenance, and promoting the rapid coverage of the Cepheid GeneXpert system in the installation of end customers in the Southwest region. 280 GeneXpert systems has been installed in the Southwest region in 5 years, and the coverage rate of Class A tertiary hospitals in various provinces has exceeded 30%.[Rewards]: Won the Cepheid Global President Club Award In 2019 and 2020. Won the Best Employee Award from Cepheid China in 2018, and won the Best Newcomer Award from Cepheid China in 2017.

[Sales Task]: Responsible for the clinical promotion of Roche's COBAS Ampliprep/COBAS Taqman system, COBAS s201 system, COBAS 4800 system, and supporting testing reagents in clinical hospitals, CDC, blood stations, and biological product research institutes in the southwest region, and achieving the company's sales target for three consecutive years.[Sales volume]: Collaborate with the company's sales department, marketing department, and distributors to organize and carry out large-scale academic conferences on products such as departmental meetings, hospital meetings, and training lectures, conveying the medical value of products to customers, and promoting clinical sales volume of products.[Data Analysis]: By collecting, organizing, and summarizing clinical sales data of products and competitors, leading the analysis of potential market demand capacity, constructing customer and patient profiles, grasping customer needs, adjusting sales strategies, iterating product academic promotion content, solving customer pain points, and improving sales performance.[Academic promotion]: Leading the organization of academic department seminars, inviting prestigious and influential KOLs in the southwest region, such as West China Hospital, Sichuan Provincial People's Hospital, Southwest Hospital, Chengdu Blood Station, Yuxi People's Hospital, Wanzhou Three Gorges Central Hospital, as the main guests, to share and exchange theories and cases in related fields, maintain good cooperation relations, and improve the academic recognition of products in the scope of doctors, Increase product market share and increase sales.