CCG Product Marketing strategy planning and campaign execution

● Lead IMC of PC and tablets, Wearables from end to end planning and performance tracking for entire product life circle, initiative crossover resource and IP cooperation for co-marketing campaign.● Establish eCom marketing function to drive big data marketing model, maximum marketing resources and data for eCom platforms and leverage customer insights to GTM strategy.

Response for HP printing digital and ecommerce marketing including digital media, social, search and ecommerce platforms. Digital social search and ecom marketing strategy development, tactics planning and execution.Align business objective to define core digital marketing objective and integrated digital performance measurement that map to measurable sales result.