1. Building the Chain of Marketing Automation：Utilize Mar-tech tools to connect various marketing platforms, establish an SCRM system to integrate and manage all marketing channels and user data. 1）Main responsibilities to maintain local Marketing Automation tools. 2）Connect data from various marketing channels, establish an SCRM system. 3）Customer persona – Continuously enrich user profiles through campaign-trigger user behavior and study customer behavior path. 4）Connect the company’s CRM system (Salesforces) and synchronize mature leads (high score, frequent interactions) with the Salesforces systems. Assign them to corresponding sales for tracking and conversation. 5）Apply Mar-Tech tools to automate precise content delivery to user at different levels. 2. SEA - Paid Search Platform Maintain Work 1）Maintenance of Baidu paid search platform a. Account Maintenance b. Output Monthly Analysis Report c. Creating Baidu PPC Pages d. Monitoring Competitors 2）360 Paid Search Platform Maintenance 3）Maintenance of Leads 3. Maintenance of China region website and SEO – The core of the evaluation is the monthly increase in the website traffic (rise in UV), the ranking in Baidu’s organic search, and the increment of leads (MQL). 1）Website Content and UX Optimization 2）Research Customer Behavior Path 3）Backlink Building 4）Traffic Monitoring and Monthly Report Generation 4. Basler China Mini Program：In 2022, I led team to create and develop the Basler Computer Vision Mini program. The main purpose was to develop a Mini program around the WeChat eco-system and customer usage habits, making it convenient for users while collecting user data to enhance user profiles. Currently, the MainiApp has 2900 users. 5. Online Webinar and live event – The primary evaluation is based on the number of customers acquired through participation in live events. Since 2019, 17 live events have been held, resulting in the collection of more than 1,500 leads.

1. Communication Channel (SoMe) adn platform maintaion 1) Manage the WeChat offical account and post news in weekly 2) Website Content information update 3) Post the news and article to other SoMe platform and forum2. Webinar: based on the schedule to organise and execution the webinar monthly3. Seminar: cooperate with other colleague to ensure the seminar runs smoothly. (include communication with speaker to collect and confirm the topic)4. Leads tracking: Record the customer needs and information via phone, email or other approach, and soring the value information. Then import to the sysytem and communicate with sales adn tracking the result.5. Marketing Research: 1) View the foregin platform like Google news and some technology related forum to collect some infromation (more about the advanced technology and industrty news - about the biometric recognition, identity authtication adn cyber security), and wirte into a report in weekly. 2) Make research about our domestic and oversea competitors. 6. Oversea Exhibition - Singapore Internation Cyber week.7. Weekly Job: Assist the company to complete international certification requirement, such as BSI certification and research the GDPR

1. Promotion Material Content Localization: Translate the Company’s daily documents, such as new product flyer, Corporate PPT and company brochure.2. Communication with USA partner company – LiDAR USA, to check andreceive the new product launch information and documents. (Online meetingonce a week)3. Exhibition and Tradeshow planning and execution: responsible for design the booth and prepared the exhibition materials. During the exhibition, I need to show and explain our company, product demoand service to audience. 4. Operation and maintenance the company’s online social media platforms: 1) The company’s official website, contact with the web designer to create andupdate the website pages. 2) Manage other online channels, like WeChat Official Accounts (post the article inevery week) , Dingtalk and Business Today, etc.Daily job: writing and collect product’s materials and cases to make thebrochure. Applied the PS and other software to help company deal with somefiles