陈少芬 Email and Phone Number

1)Be responsible for analyzing online tracking data of E-commerce Market (Ali\JD\YHD) about 3C\FMCG and delivering a valid report or proposal (such as advertising monitoring, consumer insights, market forecasting, etc.). Provide market development strategy and data support for market management according to monthly report.2)Issue deep-diving data analysis and business advice including product planning reports\ marketing strategy\brand strategy\ pricing strategy, channel strategy etc.3)Manage the analytic components of the project, including project schedules, workflow, trend tracking, to provide professional analysis report.4)Explain PPT report.

1)Be responsible for marketing planning and market development of the overall work plan (media release plan, event planning business). Provide concrete plans of marketing, branding, PR etc.2)According to marketing planning and brand positioning, promote the brand marketing and follow-up the promotion effect with online and offline resources.3)Combined with the brand development strategy and media channel management, develop media delivery and buy media placement in where and when (both inside and outside website).4)To control media publishing and specific release issues for establishing media database and community activities with Media Relations.5)Do market research and competitive analysis for maintaining and enhancing the market competitiveness.6)Be responsible for budget management, costing and supplier bidding with online and offline marketing.7)Coordinate inter-departmental working.

1)Companies involved in the development of marketing strategies, sales plans and specific sales forecasts.2)Participate in company sales strategy,specific plan and sales forecast.3)Be responsible for smooth operations of retail shops in managed zones.4)Analyze retail business and select a suitable site to build shop.Establish retail team and rules to achieve target, including staff recruitment, training, motivation, evaluation.5)Provide sales data, statement analysis and consumer analysis report.6)Enhance image work of retail shops to improve the company brand.

1)According to client’s demand, deliver the report of FMCG consumer research, audience research and consumption habit etc. 2)In order to forming a systematic proposal, maintain good customer relations, focus on the core requirements and make team discussion.3)Organize qualitative or quantitative research for quantitative questionnaire, executives interview, FGD focus groups, benchmarking. Submit data analysis, PPT and research results from previous investigation.4)Monitor competitor’s advertising to submit report including the competitor's market strategy, brand strategy, price strategy, channel strategy etc.