Brand Manager
CurrentBrand Strategy: Based on market analysis and user survey, set brand 5Y strategy (target user, brand positioning). According to brand strategy, co-work with team members on team’s 2Y projects (what to sell, how to sell, to whom, with whom). Define trajectory with clear ROI analysis Offer Building: Regarding of brand strategy, adapt worldwide offer to suitable for local market (China mainland, HK, TW, South Korea). Build range structure according to economic situation. Responsible for products legal conformity in local market Offer Communication (Marketing): Decide sales channel (online or offline) with different products. Validate store layout and make regular checking with content leader & store colleagues for performance follow up. Make sure products are well communicated to customer with correct information and good channel. Boost business with commercial event Guarantee Supply: Co-define supply policy with Retail Supplier (key products, KPI, yearly action plan). Regular business review meeting to adjust supply action plan. Top/Flop meeting after 6 weeks sales. Team Management: Recruit and organize team based on team project. Define team members’ project/mission/job skill development plan to make sure team project’s progression and team members’’ career development.
