1、负责广告策划前期的市场调研和分析，包括行业分析、消费者需求分析和机会点洞察2、主导新品上新营销，负责campaign创意活动策划，在产品端挖掘产品特色和卖点，打造产品心智，规划产品营销内容，如营销主题及文案、TVC脚本撰写及跟拍、传播策略玩法等。3、协助联名营销，制定联名内容创意，和海内外IP分别联名合作，包括非遗大师、中华小当家及国内小众IP等，单次联名内容社媒端曝光2.7亿+4、 负责项目统筹与管理，对接供应商团队，促进跨部门协同，把控项目质量、过程及交付

As Unilever's subsidiary in Hangzhou, responsible for the promotion and marketing activities of Unilever's beauty brand Dermalogica in the domestic market.Coordinate with suppliers, keep good channel contact, summarize and analyze channel promotion data.According to the brand promotion direction of the headquarters, formulated the product promotion focus of Tiktok live-streaming, maintained the relationship with KOL, and produced over 1 million in the first month of single channel.Responsible for the output of promotional materials to LOL, participating in the 618 and 818 campaigns.Successfully promoted the brand from 0 to 1 in the live-streaming of Tiktok, helping the brand to expand its popularity in the domestic market.

Responsible for the online promotion of the brand Aarye , mainly in new media platforms., writing product briefs.According to the information of data platform, analyze the marketing data of KOLs and develop the KOL resources.Participate in product design and selection, try out products of the same type to be developed in the market, report and describe the experience of using products.Regularly monitor the promotion effect and analyze the users, optimize the launch effect and control the product market evaluation.