项希玮 Email & Phone Number

Shanghai

Responsibilities:﹣ Report to Brand DirectorWork with Brand Director in the definition of the China Marketing strategy including : brand positioning, brand architecture, communication, brand building activitiesDevelop brand positioning and build HPR brand equity in China; Grow China consumer knowledge & consumer awareness. Propose and influence resource allocation to optimize the China business in the medium and long term.Ensure the successful planning and execution of all Marketing and PR activities in China.Lead the both ATL & BTL marketing projects,promotions,events.Identify consumer trends and opportunities to maximize the potential of China market.Prepare China marketing budgets and plans,manager A&P in each quarters.Measure the performance of Marketing activities and the added value of the marketing investment within the company guidelines Position: Assistant Brand Manager- Single Malt (Glenmorangie) Responsibilities:﹣ Report to Brand DirectorWorking for annual brand plan(thinking about PR, digital, trade, etc. together, in accordance with brand strategy)ATL: Official website & Weibo management/On-line campaigns/E-commenceBTL: Responsible for event planing and execution in all channels(both on/off trade)

Shanghai

Brand Communication1) To act as an effective member to develop and implement the brand strategy – providing guidance and direction on initiatives.2) Responsible for the selection & management of all marketing suppliers /agencies.3) Always work for marketing integration, thinking about PR, Digital, Trade, etc. together, in accordance with brand strategy.4) Driving and Supporting marketing programs (brand corporation communication/ CSR programs/Visit B to B & B to C customers)5) To manage specific project and achieve high quality results with good time and resource control, e.g. plan & execute media press conferences/brand promotion events/…, etc.6) To work with agencies and other functions in the development and execution of brand activities.7) To work with other functions (logistic/finance/HR/ sales etc.) to achieve business objectives together.E-Marketing:EPR/official website & Weibo management/On-line campaigns/SEO/SEMIntegrated Marketing Communication Project：Project leader of IMC Project “Color’Way of love” for 2 years. Consolidate ATL and BTL marketing tools to build the brand awareness and image.CSR（Corporate Social Responsibility):Responsible for CSR activities and annual CSR Report.PR & Crisis PR Management 1) Working with PR director to develop media strategies for brand. 2) Developing the PR strategies and enhance company image through media relations. 3) Manage all press queries related to company and products-Writes press articles related to the brand and catered to specific subjects requested by the media. 4) Develops new media sources and negotiates with media representatives to affect events.(media press conferences/brand promotion events…)5) Review current public relations and evaluates success/failure of events. 6) Oversees the preparation and distribution of informational material to media representatives.7) Manages and participants in the development and scheduling of events projects.

Shanghai

Responsibilities:﹣ Report to Group Account Director﹣ Lead 2 team members (1 SAE & 1 AE)Worked on: Johnnie Walker Blue Label/ Johnnie Walker Black Label Casa Lakeville﹣ Strategy planning for brands development and media investment.﹣ To help brands position and fresh themselves to capture marketing promotion segment.﹣ Promotion planning & execution.﹣ Central coordinator of marketing & PR events, as well as in-store promotions.﹣ Monitor competitive activity and generate report on a regular basis to be shared with account management team members.

Shanghai

Responsibilities:﹣ Report to Event Manager﹣ 1 AssistantWorked on: L'OREAL PARIS/VICHY/KERASTASE/NIKE/NIPPON/DEWARS﹣ Strategy planning for brands development and media investment.﹣ Participate in all kinds of FGD/consumer research, and figure consumer insights for further improvements.﹣ Base on brand situation & consumer insights, to propose new product launch / promotion plan.﹣ Base on the theme of "campaign", to develop ATL & BTL items, such as Print Ad, POSM, OOH, Package, and integrated activities.﹣ Provide the merchandising guide for retail channels.﹣ Monitor competitive activity and generate report on a regular basis to be shared with account management team members.