Jeff Zhou Email and Phone Number
Jeff Zhou work email
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Jeff Zhou personal email
I am well versed in marketing and have extensive experience in three areas, it is very important that my understanding of data and business application is the key to success. All consulting work is based on data analysis.1. Proficient in marketing: consumer insight, media strategy, event marketing plan, media purchase, media research, media plan, prebuy, postbuy (industry evaluation error plus or minus 15% standard, personal media error control of 5%);2. Proficient in e-commerce: familiar with traditional e-commerce and social e-commerce, daily work is to plan and implement by myself, for example, jd.com planning, such as 318 Queen's day, butterfly Festival, 618 e-party how to offline guide to online large-scale event marketing planning, B2B business, B2C business, B2B2C business, o2o business and live online are relatively familiar;3. Be familiar with the development of artificial intelligence: voice control technology development, VR, AR business application technology development, how to combine the commercialization and marketing of artificial intelligence, I am in charge of every session of the company's science and technology day, for example, the planned UNIQLO smiling face plan is to integrate the face recognition technology into online marketing, so that consumers can open H5 to shoot their own smiling faces, and the algorithm speculates personal Character, then recommend suitable designs and clothes, get online coupons, and go to the store of UNIQLO offline for consumption. The whole drive the online tmall store and the trading store of offline store, trigger 20 million consumption clicks every 10 seconds, and the whole activity is very successful.
Groupm Shanghai China
View- Website:
- mindshareworld.com
- Employees:
- 9502
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Partner Of China E-CommerceGroupm Shanghai China Dec 2012 - Present静安区, 上海From December 2012 to now GroupM Shanghai China , partner of China e-commerce• I joined the company in December 2012 and was in charge of Chery's media business in 2013. I have been in charge of e-commerce since 2014. e-commerce business income 2014 (1.2 million), 2015 (6.228 million), 2016 (35.92 million), 2017 (110 million), 2018 (795 million), 2019 (990 million).• Support the company to won business, for example, won the whole e-commerce business of JD.com from 2012, The draft comparison business is part of daily work, such as the draft comparison of L'Oreal e-commerce business, and the draft comparison of e-commerce of Wanchai wharf. The main reason why I won is that I am familiar withe-commerce and marketing, as well as the understanding and commercial application of artificial intelligence, so I can plan successful marketing cases such as Mar 8th party and Jun 18th and double 11;• Provide professional consulting services for clients to enter China to develop e-commerce. For example, Dyson's. e-commerce development before 2015 was very bad. After leading the team to make a comprehensive analysis, I found out many areas to be improved, including channel strategy, product mix strategy, pricing strategy, flow strategy, operation strategy, a series of diagnostic analysis and effective construction According to these strategies, Dyson is now the best brand in the development of e-commerce in small household appliances. Similarly, international brands such as L'Oreal, yum catering, Nike, UNIQLO provide e-commerce services;
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Senior Marketing Manager And Major Project Director阿里巴巴 Sep 2009 - Dec 2012杭州市, 浙江省Responsible for creating marketing products for small enterprises, planning large-scale event marketing, and helping small enterprises to do brand promotion in China。• It has done Market Research and analysis in the field of clothing in more than 80 cities of offline retailers and clothing Market Research in Southeast Asia, and is very familiar with the cost and production of service field and the supply and marketing industry chain. After that, it has combed the clothing categories of Alibaba and tmall. This is also the key to the success of Alibaba Group's clothing category, which is the online experience, transaction process and cost Direct data guidance is provided for management and control.• It is this experience that I am familiar with a large category. Later, I guided JD to make category reform and optimize the structure of consumption personnel of the whole JD, which is no longer dominated by male users. In this way, JD is developing better and better.• Big project director of [small enterprises on CCTV] helps 264 small enterprises to promote their brands in central television by innovative methods, so that small enterprises can also promote their brands in CCTV like large enterprises, and establish credibility for their brands. (70.3% customer satisfaction survey after the event). This is also the early group purchase promotion activity marketing. I am personally responsible for the whole activity planning, resource negotiation and implementation.In Alibaba, the highest performance score in all sectors: 3.5 in the first quarter, 3.5 in the second quarter, 4.0 in the third quarter and 3.5 in the fourth quarter -
Media Strategy Director思美传媒股份有限公司 Feb 2005 - Aug 2009杭州市, 浙江省I am in charge of leading the media planning teams in Beijing, Shanghai, Guangzhou, Nanjing and Hangzhou to provide product online and offline brand publicity planning and media planning for business owners. More than 30 planning cases need to be done in one year.• To be responsible for the media strategy and procurement professional training for the teams in Beijing, Shanghai, Nanjing, Hangzhou and Guangzhou, sharing the professional analysis technology of international advertising companies, and providing solutions and suggestions for the traditional and innovative methods of brand promotion (such as film and television implantation, program implantation, brand joint marketing, etc.).• During this period, we will provide event marketing planning services for local brands in China, such as BYD automobile, Geely Automobile, Chery Automobile, nays, Boyang home textile, Laofengxiang, Kangenbei, etc. -
Deputy General ManagerBeijing Local Advertising Company Mar 2002 - Jan 2005北京市, 中国Seven years in Beijing since 1999, four years of study and three years of work experience.• In Beijing Centennial Shengshi company, I gradually become the deputy general manager from the grassroots level.• In Beijing, enter the advertising circle and separate into this industry. From doing the business of Beijing TV station to being familiar with the media situation of more than 160 cities in China.• At the same time, I used my spare time to study in the school of advertising, China Media University for one year.
Jeff Zhou Skills
Jeff Zhou Education Details
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中国管理软件学院A
Frequently Asked Questions about Jeff Zhou
What company does Jeff Zhou work for?
Jeff Zhou works for Groupm Shanghai China
What is Jeff Zhou's role at the current company?
Jeff Zhou's current role is Partner of China e-commerce.
What is Jeff Zhou's email address?
Jeff Zhou's email address is je****@****rld.com
What schools did Jeff Zhou attend?
Jeff Zhou attended 上海外国语大学, 中国传媒大学communication University Of China (Cuc), 中国管理软件学院.
What skills is Jeff Zhou known for?
Jeff Zhou has skills like 业务开发, 品牌战略, 科技产品营销, 整合市场营销, 媒体策略, 人工智能.
Who are Jeff Zhou's colleagues?
Jeff Zhou's colleagues are Hansa Chawasan, Arizbeth Ortega, Ahmer Khan, Sara Zangaine, Das X, Roberta Rivelli, Abel Teano.
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