章张脏 Email and Phone Number

OOOKINI is an idea and innovation company which is founded in 2014.While consumer's content consumption behavior is becoming fragmented, and technology is reshaping, we find the best way to tell the story in order to reconnect brand and consumers. We create cool stuff in social and digital world, we make our target goes, "WOW".Served Clients: NIKE, Booking.com, Tmall, UNIQLO, Speedo, Raffaello, Hublot, 立邦，陌陌，德芙，丝蕴，施华蔻Over 2 years working experience as a planner for multi… Show more OOOKINI is an idea and innovation company which is founded in 2014.While consumer's content consumption behavior is becoming fragmented, and technology is reshaping, we find the best way to tell the story in order to reconnect brand and consumers. We create cool stuff in social and digital world, we make our target goes, "WOW".Served Clients: NIKE, Booking.com, Tmall, UNIQLO, Speedo, Raffaello, Hublot, 立邦，陌陌，德芙，丝蕴，施华蔻Over 2 years working experience as a planner for multi brands. I've learned 5 important things:1. Consumer insight: Insight is something that people know, but they don't realize it. And a sharp insight can always make people resonate as long as you say it out.2. Strategic thinking mindset: Developing a plan or a solution based on a purpose with sequence of actions and a measurable goal.3. Brand Communication: Consumer decision journey is important. Find where they are, understand who they are, what they want, and how they talk. Then, go there and talk in their way to build the connection. 4. Digital communication design: Design the cross-media channel and message to create a cohesive and authentic campaign experience for different types of consumer mindsets.5. Content development: Brand knowledge is like a thousand pages book that is so hard for everyone to understand. So as to brand needs a good storyteller to tell its story. Be the best storyteller and make the culture different. Show less