Responsible for China agro business model and strategy, company analysis, M&A, new business development & business cooperation,  Follow up and study the business dynamics of Chinese agricultural market New product license in and license out, OEM business development M&A targets screening, due diligence, deal negotiation

Responsible for strategic planning and business review, investments & acquisitions, market intelligence and competitor research, business development & industrial cooperation.  Strategy Management: Partner with CEO and senior executives to develop the corporate and sales & marketing strategies with implementation plans and performance measurement, led business review and dynamic adjustment on strategic plan, completed strategy review report.  M&A: Responsible for M&A targets screening, due diligence, formulation of acquisition plans and operational procedures, agreements negotiation, government affairs communication. Completed one acquisition of bio-agrochemical company, managed post-merger business integration in business planning, product portfolio plan and external cooperation. Investment: Invested in the establishment of soil remediation company in agricultural high-tech industry demonstration zone, managed due diligence, feasibility studies, legal agreement negotiation, government relationship communication, company set up and business plan. Marketing intelligence: Advised business insight to senior executives by conducting a wide-ranging and in-depth market intelligence researches and studies of competitor and competition dynamics analysis. Completed industry weekly update (30+), pesticide-fertilizer and soil remediation industry investment feasibility reports (2), and listed fertilizer company annual report analysis (2), established database of pesticides and fertilizer listed companies (50+).  Business Development & Industrial cooperation: Developed the cooperation opportunities in business vertical integration with optimizing supply chain of raw material and horizontal alliance with industry partners to provide crop protection and nutrition comprehensive solution. Negotiated with20+ industry partners, and reached 8 strategic cooperation agreements，developed 10+ key accounts to grow sales performance and achieved OEM cooperation with 2 companies.

Integrated the resources of government, venture incubator, investment funds to establish a start-ups and completed industrialization and marketization of technology: Completed "Nanjing 321 plan" –Leading Technology Talent Entrepreneurial ProgramManaged in communication and due diligence between Chinese Academy of Sciences technology team and Nanjing High-tech Zone Government, responsible for business plan formulation, project application and oral defense, completed company establishment and core team building.  Achieved industrialization and marketization of technology. Responsible for corporate strategic planning, product market development, project financing negotiations. Achieved mass production and reached supply agreement with downstream customers and investment cooperation with venture capital fund.

As DuPont’s Crop Protection BU Six Sigma Black Belt and China leadership team member, implemented "Accelerate China" strategy, engaged in developing 5-year marketing strategy, annual business plan and executed monthly business review. Led cross-functional project teams to improve marketing & sales efficiency and effectiveness as well as achieving performance growth targets.  Product Portfolio Branding & Application Enhancement Project :Conducted brand diagnosis, developed product portfolio solutions, sharpened value propositions, organized channel meetings, designed marketing campaigns and promotion programs, extended marketing communication by digital tools. Brand awareness rate and product portfolio utility rate was increased 20% and 17% respectively. New Product Launch Project: Completed market intelligence analysis, customer survey, value pricing, screened channel partners, conducted product knowledge training, coordinated supply chain, planned marketing campaign and tracked sales performance. Achieved launch target, improved brand value communication efficiency to 70%. Sales Channel Improvement Project: Conducted retailer survey, capability evaluation and classification management plan; Consolidated sales, technology, channels, market resources, jointly carry out market plan activities. Established 200+ flagship retailor stores in three pilot provinces, improved the wallet share of DuPont products in retailers' sales to more than 60% and retailer's net promoting score to 90%. Channel Logistic Tracking Management Project : Cooperated with external IT company and distributor partners to establish a Logistics Code Tracking System. Monitored and adjusted system utility, based on data analysis to develop marketing activities and rebate programs. Improved inventory management efficiency, strengthened brand protection and anti-fake initiatives.

Responsible for market development, sales channel establishment, key accounts management and regional trade business in China, South Korea, Australia for the company’s core products. Achieved breakthrough sales revenue with steady growth in China. Main performances are as follows: Responsible for market intelligence, competitor analysis, completed product market planning. Developed annual sales plan, quantified sales target and budget control. Established sales channel system in China, Organized channel meetings, conducted product training and supported channel customers to develop end-user marketing activities.  Developed and executed key accounts management plan, responsible for product training, technical solution communication, sales contract negotiations and partnership management. Responsible for planning, communicating and implementing trade shows in AP region. Manage regional trade cooperation and developed a core material supplier system.

Overseas M&AImplemented company’s internationalization strategy in overseas M&A projects of Nufarm (Y2006-2007), Dow Agroscience (Y2008), MAI (Y2008-2012), Syngenta (Y2009). Completed "ChemChina acquired 60% stake share of Makhteshim-Agan” project ( MAI). Key performance: Project Screening: Screened potential targets (50+), completed feasibility study reports (30+), formulated project proposals (20+), figured out business plans (10+). Due Diligence: Managed work flows of cross-functional team to execute due diligence, daily reports to senior management, completed the final due diligence report. Project Financing: Formulated management statement and business proposal, participated in financial modeling, agreement negotiation. Obtained a syndicated loan of USD 960 million. Government Approval: Maintained relationship with and reported the project progress to Chinese governments of NDRC, SASAC, MOC and MOIIT, got the final official approval. Business Integration: Conducted due diligence, aligned business strategy, developed the initiatives for post-merger integration, completed synergy analysis and business proposal.Strategic Planning & market intelligence & Partnership  Corporate Strategic Planning: Led cross-functional team and management consultants to develop cooperate strategic planning, including five-year plan, marketing plan, sales channel expansion plan, engineering and technology center development plan. Partnered with senior executives and industry consultants to review and evaluation on subsidiaries’ strategy, business plans and project feasibility.  Marketing intelligence: Analyzed and prepared overview reports of policy, economic, technology, industries, competitor dynamics, markets and customer trends. Partnership management: Maintained government relationship and managed the partnership with industry association, industry partners to smooth external environment.