麦当劳Mcdonald's-麦当劳早餐全线营销 Creative Solution TVC创意/执行/制作 户外广告传播创意 Digital & Social 传播 早餐卡传播策略与CRM营销 麦满分高考Social Campaign-麦当劳会员创意菜单营销 创意菜单月度营销（香菜麦旋风、麻婆豆腐堡、可可小熊等） 营销方式包括话题营销，抖金店直播，六一主题店，周边创意等 周一、周日会员日机制设计、官方APP栏目策划阿斯顿马丁Aston Martin- 品牌升级中国落地：Brand Localization / Brand Tagline / Creative Guideline- DBX IMC Campaign：TVC创意 / 平面广告 / Social Retainer / PR article- CNY Social Campaign：Social Video创意 / Social Poster etc巨量引擎（Douyin）-公益创意季项目营销 事件营销《麻烦改好一点》 公益创意季人物系列海报 公益创意季项目纪录片（Documentary） 明星、达人抖音短视频 ShowCase Video PR新闻稿Pico（VR equipment）- Brand Renew Campaign Brand Manifesto / Brand Tagline /BrandbookPitch Campaigns

Aptamil爱他美-Branding/IMC- 解密天生营养-纪录片- 自护力在线-IMC Campaign- 先锋育儿-Branding CampaignKFC- IP Collaborate/IMC/Digital- WOW桶宅急送- KFC KIDS CNY with Pokemon- CNY Campaign with 故宫- 环保可持续公益项目- 早餐Branding positionHersheys- Ices product launch campaign- Kisses CNY campaign- Brand Re-positionLavazza- Christmas Campaign- Customs Experience Design

亚马逊世界读书日Digital Campaign——“每个人都是一本奇书” ·负责项目的创意产出，包括：创意发想、H5流程设计、海报文案、名人海报内容等。·负责目的创意产出第三方沟通，把控项目流程与品质，确保项目按时按质上线。绅士坚果（Planters）社交媒体传播·负责绅士坚果的日常运营，包括社交媒体规划、内容撰写（海报、视频、H5等）、活动策划等·负责绅士坚果社交媒体Campaign创意策划及执行，如CNY Campaign、世界杯Campaign等。其他负责亚马逊全年Digital Campaign比稿、亨氏番茄酱比稿等项目。赢得亚马逊全年3个Digital Campaign

McDonald’s· Social Communication- Social platform（Weibo and Wechat）maintenance of McDonald’s. including content, poster, viral video, online event planning, H5 and social data analysis. · Digital Campaign- Proposal and execution of digital campaigns (Olympic Campaign/ Pie Day/ Fry Day etc.) - Seeking for good collaboration for McDonald’s, such as KOLs and other social platform · Management- 6 people team management· Awards- China Content Marketing Awards -The Best official Wechat account in 2016WeiChuan · Social Communication- Social platform（Weibo and Wechat）maintenance of Weichuan. including content, poster, viral video, online event planning, H5 and social data analysis. - Social media buying for Weichuan. · IMC- Brand Positioning for Weichuan lactobacillus drink- Communication Strategy of Weichuan Lactobacillus drink of 2017- Proposal and execution of campaigns for all Weichuan brands. (Poster, video, online and offline event, Package design, POSM etc.)- Proposal of sales-related campaign for online and offline retailers· Management- 8-10 people team management.Converse· Social Communication- Social platform（Weibo and Wechat）maintenance of Converse.- Proposal and execution of social campaignsNike · Wechat maintenance- Content drafting of Nike Wechat- Data analysis of Nike Wechat account (weekly)

Delsey· Localization and communication strategy of Delsey· Media PR for DuPont wallpaper both in Mainland and HK. (press release drafting, media tour, media maintenance, media event)· Global Communication Jinko Solar · Media PR for Jinko solar (press release drafting, media maintenance, media event, crisis PR etc.)