杨思宇 Email and Phone Number

Brand marketing: Shiseido new male skincare brand go-to-market strategy, brand development and brand building including brand launch IMC campaign strategy, brand communication guidelines and brand channel strategies implementation with cross functionsProduct marketing: New products launch proposal including consumer insights research, gifting box planning, product value communications, product marketing assets production, product management and data analysis, to synchronize the differentiated product value with target consumers’ lifestyle and values Digital and social marketing: Brand own social strategy and operation to deliver unique, consumer-centered brand content and trigger growth. Responsible for key opinion consumer social seeding and incubation to deliver brand value and increase EC traffic (max. ROI>4)IMC marketing: 360 launch event planning and execution (incl. brand ambassador interaction, product launch, consumer engagement); out-door trendy sports clubs collaboration to increase brand penetration among key audience; brand cross-collaboration IMC campaigns

• Product content leader: responsible for product content development• Brand campaign and activities' marketing communications • Digital marketing (campaign thematic design, own media communication, shop account, short video, BrandHub and KOL content operation)• Lead IKEA livestreaming show for offline showroom campaign (best marketing case)• Other marketing communication campaigns lead and execution

1st Trainee Rotation:E-Commerce Trade Marketing: Male Grooming category (Tmall) e-trade marketing.>Tmall platform operation and retail management>platform pricing strategy>online new product marketing strategy, store strategy implementation and execution>Tmall advertising optimization and online marketing assets development>Tmall big festivals (618, 1111, 1212) promotion planning and implementation.2nd Trainee Rotation：Philips Sonicare Oral Care brand marketing management> NPD innovation and renovation> Product portfolio marketing assets preparation > Electric toothbrush consumer insights study, market research and diagnose> New subcategory (i.e. irrigator) development and campaign planning> Product IP cooperation> online integrated marketing campaign> Tmall Suning Store management3rd Trainee Rotation:Platform EC Marketing (Oral Healthcare)>Tmall insite EC Marketing: Content and EC design opt. and planning; Tmall seasonal promotion activity planning and execution; Product premium marketing; EC media strategy and execution; Alibaba eco-system new business projects.>Red 小红书 content marketing>Ali Databank study and application （help improve media efficiency)>ANP budget management