Tailor-made costume for designer toy (bjd, blythe, vintage & antique dolls...); design, production, full stack operatipn and sale (Red/Taobao).

◆Volkswagen (China) R & Accessory Co., Ltd. E–commerce Marketing and Logistic Manager- Developed PR plan for Volkswagen technical accessories and lifestyle collections.- Managed PR daily communications,including news releases,executive interviews, advertorials development,media cooperation,crisis monitoring and handling.- Networked with aftersales market KOLs. - Supported the E-commerce campaigns,like"Tmall 11.11"online festival.◆Volkswagen Group Import… Show more ◆Volkswagen (China) R & Accessory Co., Ltd. E–commerce Marketing and Logistic Manager- Developed PR plan for Volkswagen technical accessories and lifestyle collections.- Managed PR daily communications,including news releases,executive interviews, advertorials development,media cooperation,crisis monitoring and handling.- Networked with aftersales market KOLs. - Supported the E-commerce campaigns,like"Tmall 11.11"online festival.◆Volkswagen Group Import China12.2014-04.2015Brand Marketing Dealer Marketing Association Management- Retail Marketing strategy and planning; planning and operation dealer training and communication activities.- Dealer performance monitoring- Quarterly sales tactical campaign- Dealer guidance and fundamental support: POSM and catalogue adaptation, production and delivery- New dealer opening support◆Volkswagen Group Import ChinaPR/MarketingManager- Driving the discussion with key stakeholders (VGIC, VGC, VC, and R GmbH) on R related product marketing strategies and ideas- Formulating R related Marketing Strategies including new product launches, guidelines to media and events- Coordinate and cooperate with VGIC marketing, R GmbH to for R related product activities- Implementation of marketing activity in auto show, events and test drive activities- Cooperation, coordination and internal communication of the sports car projects (PR, Event, new media, and product placement) with SCPC- Construction and management of R-Club（online website and APP/ online&offline Commutation/ online&offline activities/official Weibo)- Agency management Show less

- Set up promotion plan of the area- Support in working out Auto-show proposal and implementation, organization and coordination, media promotion and VIP reception.- Collect and analyze auto-show information and conduct effect Evaluation- Manage event fund-Manage the PR agency of the area- Be responsible for agency files management, program implementation and effect evaluation.- Communicate action plan and sales programs to area managers and… Show more - Set up promotion plan of the area- Support in working out Auto-show proposal and implementation, organization and coordination, media promotion and VIP reception.- Collect and analyze auto-show information and conduct effect Evaluation- Manage event fund-Manage the PR agency of the area- Be responsible for agency files management, program implementation and effect evaluation.- Communicate action plan and sales programs to area managers and dealers. Ensure strong support from area managers and dealers; - Coordinate with sales admin team to ensure correct dealer reimbursement.- Set up and track the PR plan- planning and organizing press related function/activities- Establish and maintain media relations with major publications- Implement the communication events- Follow-up contract and payment- Evaluation report of the published reports - Manage PR agency Show less

- Construction and management of R-club- management of related agency (creative agency/media buyer/ PR agency/ digital agency/ event agency)Over 5000 members joined R-club in two years, which include 20% of owners of R models, over 13 online activities are launched, which includes test drive , drive training, race training which selected and trained car owners for the real race ( sirocco cup)