I am the Brand Marketing Manager at ABUS Crane Systems Trading (Shanghai) Co., Ltd. I bring a wealth of experience in the marketing sector, with a particular emphasis on brand development and promotion.Marketing, as a business strategy, is designed to comprehend the needs and preferences of customers, enabling a company to effectively market its products or services and foster robust customer relationships. My role encompasses various marketing activities, including market research, product development, pricing strategies, sales tactics, advertising, and public relations.