Marketing Roles •Establish and manage the marketing and promotional strategies to maximize business interests and to expand business opportunities•Analyze consumer insights and performance data to recommend pricing strategies, promotional, investments for the key SKUs or categories. Derive support strategies based on concrete learning and understanding of ROI. Formulate strategic marketing and operation plans, Maintain market awareness, sensitivity and response to the changing customer and market needs•Act as an advocate & provide leadership to key stakeholders to formulate a comprehensive & innovative digital marketing strategy by fully leveraging the digital ecosystem, e.g., web, social, mobile, O2O channels, etc., to drive business & brand results•Stay on top of new trends, understanding evolving digital landscape, able to drive results & think holistically on digital/ traditional, paid & own channels; educate marketing team members on emerging trends and digital competitive initiatives•Build and maintain a good network of celebrity and KOLs to maximize the efficiency of ROI on KOL investment.Sales Roles•Sales Planning: Lead annual sales planning process with internal/ external partners to build tangible plans to drive sales and ROI. Update, rebuild, and refresh plans based on actual and learning（Platforms：Tmall、 JD、Tiktok）. •Distributors & Customer Management: Lead management of distributor and customer relationships. Optimize distributor output and negotiate annual contracts to ensure best outcome. Liaise with customers to access opportunities for growth and manage distributor purchasing to best deliver on these prospects. Leverage investments with distributors and customers to maximize sales and added value. Achievements:•Built Shure EC platform fans to1M •Sell out results in EC channel FY22 100M RMB , FY23 120M RMB, FY24 140M RMB, YoY 20% growth

-Sales Planning: Lead annual sales planning process with internal/ external partners to build tangible plans to drive sales and ROI. Update, rebuild, and refresh plans based on actuals and learnings. Lead team in preparing opportunities to “plus up” the plan with a view of associated investment and return. -Distributor & Customer Management: Lead management of distributor and customer relationships. Optimize distributor output and negotiate annual contracts to ensure best outcome. Liaise with customers to access opportunities for growth and manage distributor purchasing to best deliver on these prospects. Leverage investments with distributors and customers to maximize sales and added value. -Reporting: Analyze consumer insights and performance data to recommend pricing strategies, promotional, investments for the key SKUs or categories. Derive support strategies based on concrete learnings and understanding of ROI. Implement principles for learning from data within team to facilitate activation planning using data insights. Connect investments to annual sales and profit targets and provide leadership with visibility to plans. -Activation & Promotional Planning: Focus on key holidays and develop plans to fuel growth and win market share during these periods. Bring competitive insights to planning process to guide investments and to maximize ROI/share. Bring distributive ideas to move the needle while maintaining margin and brand positioning.

Achievements:Sell out results in each year:FY14- 150M RMB , FY15-350M RMB, FY16-580M RMB , FY17-780M RMB, FY18 -900M RMBFY14-FY18 CAGR 125%, E-commerce sales in China Vs total E-commerce sales in Global 2% in 2014E-commerce sales in China Vs total E-commerce sales in Global 25% in 2017

-Implement Harman E-business strategy and be responsible for developing the strategy of Harman product Business through e-commerce platform-Plan, build up and manage E -commerce platform to achieve Harman products sales online truly in Harman owned platform.(Tmall, JBL.com)-Manage the E-business in E-Mart platform (JD, Amazon,Yihaodian & Group purchase platform)-Develop the website to build up brand awareness, promote Harman products, find out opportunities of e-commerce and drive business growth (The important channels are SEM, SEO, blogs, Weibo ,Weixin, E-newsletter campaign & Advertising) -Develop and coordinate online marketing strategies to drive new customer acquisition for affiliate, paid search, advertising programs as well as provide reporting and analysis for online marketing programs. -E-marketing, Organize, supervise and monitor the all the analysis of E-activity(Mini-site) with certain tools

-Implement 3M China E-business strategy and be responsible for developing the strategy of 3M China product Business through e-commerce platform-Plan, build up and manage E -commerce platform (3M Tmall flagship store) -Manage the E-business team effectively including Tmall operation team(TP), call centre, warehouse & logistic, inventory, CRM management team-Partnership with Divisions/Lead through Influence: Partner closely with Division counterparts to ensure alignment, execution on key Division priorities, and effective plans around innovation. Influence Division plans and investments with concrete insights from E-Commerce marketplace. Secure Division support with a collaborative planning cadence and frequent touch bases.

-Responsible for B2C, B2B platform development progress, conduct user needs investigation, products planning and design only for online Channel - Implement 3M China E-business strategy and be responsible for developing the strategy of 3M China product Business through e-commerce platform- Plan, build up and manage E -commerce platform to achieve 3M products sales online truly (Tmall, Taobao Alibaba & Magento platform)- Start the new business in E-Mart platform (360buy-JD, 51buy-Yixun, Amazon,Yihaodian & Group purchase platform)- Develop the website to build up brand awareness, promote 3M products, find out opportunities of e-commerce and drive business growth (The important channels are SEM, SEO, blogs, Weibo ,Weixin, E-newsletter campaign & Advertising) - Develop and coordinate online marketing strategies to drive new customer acquisition for affiliate, paid search, advertising programs as well as provide reporting and analysis for online marketing programs. Gain strong customer retention for brand especially through email Marketing.- E-marketing, Organize, supervise and monitor the all the analysis of E-activity(Mini-site) with certain tools(GA & Webtrends)- Manage the E-business team effectively including Tmall operation team(TP), call centre, warehouse &logistic, inventory, CRM management team

- Implement industrial product direct sales business strategy and be responsible for develop the strategy of industrial product Business through e-commerce platform- Build up and improve E -commerce platform to achieve industrial products sales on Internet (Main Channels are company’s official E-commerce website and Alibaba )- Develop the website to promote Seton industrial products online, find out opportunities of e-commerce and drive business growth (The important channels are SEM, SEO, Blog, Weibo , E-newsletter campaign & Advertising) - Build up the E-business team to work effectively including website operation team, call centre, CRM management team- Take the responsibilities of direct mailing sale, including organizing ,planning ,coordinating to launch the products catalogue- Host the news conference and exhibition of Seton business.- Combine offline with online activities to promote the sales- Implement online marketing for Branding awareness of SetonAchievements:Sales: 3 M RMB per year, B2B Customers Qty: 2000, Average New B2B Customers Qty in each month:120 Save the cost of developing new customers from 2000 RMB/per new customer to 200 RMB/per one new customerhttp://www.seton.com.cnhttp://setonchina.cn.alibaba.com/http://www.brady.com.cn/