杜文婷 Email & Phone Number

北京

中国 北京市区

1, to develop brand promotion and dissemination strategy, organize the implementation of corporate branding activities. Planning the marketing, brand marketing plan and supervise the implementation;2, to build their own communication platform, responsible for the dissemination of content planning, and actively operate its own platform to promote and use;3, from the media platform activities related to the operation of work, basic data, user behavior data analysis, independent completion of the budget and the effectiveness of the activities of the assessment; understanding of user needs, according to market dynamics, user needs and other activities to provide creative planning; collection of user feedback on the activities , Timely optimization of the activities of the content and control the implementation of rhythm; take the initiative to tap the needs of users, the output activity optimization program.4, the introduction and maintenance of external media, industry-related resources, screening high-quality public relations communication, advertising resources, and the parties to establish a good relationship of cooperation, the effective implementation of brand communication;5, to carry out market research, analysis of peer or competitor brand activities on the company's impact, modify the implementation of the brand strategy to adjust;6, responsible for corporate foreign information and reporting copy of the preparation, production, the relevant personnel to communicate contact;Main achievement:1, optimization program, the days of cat, the official website design revision;2, optimize the brand structure, comb the sub-brand grid, differentiated product positioning;4, the activities of the operation: combined with the line to promote the activities to compare with the previous 30% of the cost, to achieve the service number of WeChat from the number of fans from 800 to 4, the activities of the network, 3000 growth;

中国 北京市区

Mainly responsible for domestic brand mobile phone (OPPO \ VIVO \ Jin Li), the main responsibilities are as follows:1, brand planning: the development of the annual and monthly brand budget objectives, the price of the product planning strategy to guide and urge the subsidiaries in accordance with the strategy of the headquarters group to work;2, resource acquisition: integration of manufacturers, agents resources, and to help subsidiaries of product policy negotiations3, management and risk control: In order to achieve the budget target, for the subsidiary brand Maori control,Product, inventory turnover days assessment designated designated control measures, effective control of product risk.Main achievement:1, the proportion of brand share from the original 6%, to 13%, brand gross margin increased from 13% to 16%;2, with the manufacturers negotiations, design single product underwriting strategy, the single product gross margin from 15% increase to 23%, driven by single product sales to enhance the overall share of the brand to enhance brand confidence, for the late resources investment;3, combing supplier customers, focus on high-quality supplier cooperation, detailed cooperation docking, centralized access to resources; 3 months after the supplier of single product investment increased by more than 60%;