1. As a marketing manager of Retail (shopping mall- oriented) BU, responsible for leading the team to plan and excute the marketing work regarding AD, PR, Branding, SP, dgital and etc. for the Grand Open of Parkerson Newcore City Mall which is cooperated with Parkerson. 2. Lead team to set up the new shopping mall – Parkerson Newcore, and made it become one of the most attractive and successful shopping mall in 2015 in Shanghai with driving more than 1million traffic during the period of… Show more 1. As a marketing manager of Retail (shopping mall- oriented) BU, responsible for leading the team to plan and excute the marketing work regarding AD, PR, Branding, SP, dgital and etc. for the Grand Open of Parkerson Newcore City Mall which is cooperated with Parkerson. 2. Lead team to set up the new shopping mall – Parkerson Newcore, and made it become one of the most attractive and successful shopping mall in 2015 in Shanghai with driving more than 1million traffic during the period of its Grand Opening.3. As the main leader of the Retail BU, responsible for coordinating with the company's brands such as apparel and dining brands, as well as communicating with Parkerson side. 4. And also negotiated with other third parties such as Alipay, Wechat and Decaux to cooperate the marketing event. Show less

1. Brought strong PR skills to my team and clients in different areas such as crisis management, new media expertise, process and solution driven approaches, as well as thorough management. 2. As a team leader to responsible for different kinds of clents including Alibaba Group and Alipay, Emirats, Cartier, KFC, Astrazeneca, Two real estate (lifehub @ Jinqiao, lifehub @ Jiatinghui), Oreal, Michale Kors and etc. 3. Led the team to handle online and offline reatiner and projects, for… Show more 1. Brought strong PR skills to my team and clients in different areas such as crisis management, new media expertise, process and solution driven approaches, as well as thorough management. 2. As a team leader to responsible for different kinds of clents including Alibaba Group and Alipay, Emirats, Cartier, KFC, Astrazeneca, Two real estate (lifehub @ Jinqiao, lifehub @ Jiatinghui), Oreal, Michale Kors and etc. 3. Led the team to handle online and offline reatiner and projects, for example, responsible for a eight-month retainer of Alibaba group and Alipay from 2013-2014, help the clients to developed the Outline Plan for Alipay APP promotions, incl. consumer insights, big idea, UC improvement ideas, integrated campaign, viral marketing, for instance planed March. 8 Taobao Festival’s weibo interaction including topic planning, campaign planning, etc. Reached more than 1 million fans, with 800 thousands total comments and numerous retweets/sharings. And the other case for handling Cartier Tank Launch, including logistic arrangement, press release draft and localization, media communication, and event supporting. Show less

1. Main clients: Jeanneau and AccentueDuring the SAC Ogilvy, as a team leader to provide traditional PR communication services including retainer client management, media relations, press release draft and event management for Jeanneau(a French Yacht Brand) and Accenture, accumulate financial and luxury media resources and related management experience. 2. Big Event: 2011 World Department Store Forum As a core team member to drive the organization, execution and foreign… Show more 1. Main clients: Jeanneau and AccentueDuring the SAC Ogilvy, as a team leader to provide traditional PR communication services including retainer client management, media relations, press release draft and event management for Jeanneau(a French Yacht Brand) and Accenture, accumulate financial and luxury media resources and related management experience. 2. Big Event: 2011 World Department Store Forum As a core team member to drive the organization, execution and foreign communication for 2011 World Department Store Forum, take responsibility for the media part including international and domestic reporters invitation, and mainly in charge of onsite exclusive interviews managementAlso responsible for building the official minisite on Sina, familiar with all-round of website building and management, and also have strategic thinking on topic exposure and on-line campaign planning. Show less

Clients: Castrol 1. As a core team member to served for a lubricant brand Castrol, accumulate media resources among auto, general and sports media, as well as responsible for logistic management, corporate video planning and shooting, press release draft and localization, and also take more than 10 media to have a fam-trip in South Africa during 2010 World Cup. 2. Also responsible for Castrol 2010 South Africa World Cup Viral video planning and adapting, co-worked with Youku to do the… Show more Clients: Castrol 1. As a core team member to served for a lubricant brand Castrol, accumulate media resources among auto, general and sports media, as well as responsible for logistic management, corporate video planning and shooting, press release draft and localization, and also take more than 10 media to have a fam-trip in South Africa during 2010 World Cup. 2. Also responsible for Castrol 2010 South Africa World Cup Viral video planning and adapting, co-worked with Youku to do the video and made buzz and promotion on football and auto BBS by create engaging contents and interaction to drive viral communication and user generated content. Clients: Nike 1. As a core team member to responsible for Nike Sportswear and Nike Women category, including media communication, shooting and interview, press release localization and drafting, logistic management, and etc. Show less