王文月 Email and Phone Number

内容：1. OTT创意开机：参与负责阿玛尼、肯德基、伊利安慕希等10+品牌的OTT广告投放创意开机脚本设计，思考品牌调性和TVC与小米电视的创意融合形式并输出分镜脚本。2. 视觉设计：为各式活动进行视觉包装，包括运营设计、结案视频和提案demo等，输出长图、banner、插画和建模等。3. 创意创新：每周寻找创意营销案例，保持对于行业流行趋势的敏锐度和思想活跃性。成果：1. 合作公司10+，包含快消、美妆等多类型产业。比如Gucci、阿玛尼、肯德基、伊利、安慕希和DC电影等，覆盖全国百万用户。2. 负责运营设计阅读量累计2W+，通过视觉互动转化，提升用户阅读完成率5%-10%。亮点：1. 学习和创新力强：熟练使用PS\AI等设计软件；c4d\blender等3D建模软件；AE、PR、SVG编辑器等动效剪辑及手绘插画能力，综合运用到提升设计效果中。2. 创意思维：关注行业流行发展趋势，对流行因素有敏锐洞察，愿意深耕设计领域。Content: 1. OTT Creative Startup: Participated in the design of OTT advertising creative startup scripts for 10+brands such as Armani, KFC, and Ilian Munch, and considered brand tonality and the creative integration form of TVC and Xiaomi TV, and output split script.Visual design: Visual packaging for various activities, including operational design, closing videos, and proposal demos, as well as outputting long images, banners, illustrations, and modeling.3. Creative Innovation: Search for creative marketing cases every week to maintain sensitivity and ideological activity towards industry trends.Achievements: 1. Cooperating with 10+companies, including multiple types of industries such as fast moving consumer goods and beauty cosmetics. For example, Gucci, Armani, KFC, Yili, Anmuxi, and DC Films have covered millions of users nationwide.2. Responsible for the cumulative reading volume of operation design of 2W+, and improving the user's reading completion rate by 5-10% through visual interaction transformation.Highlights: 1. Strong learning and innovation: Proficient in using design software such as PS AI; 3D modeling software such as c4d blender; AE, PR, SVG editors, and other dynamic editing and hand drawn illustration capabilities are comprehensively applied to enhance the design effect.Creative thinking: Pay attention to the industry's popular development trends, have a keen insight into popular factors, and be willing to delve into the design field.

内容：1. 新媒体运营设计：负责瑞幸咖啡宣传运营活动的设计和选题，TO C参与公众号、SVG、H5、banner、海报等效果类视觉相关设计工作；TO B参与内部白皮书和PPT美化等。2. 从0到1的运营组件设计：全程参与运营组件库的设计搭建，独立负责前期构思、视觉调研、元素整理规划、组件绘画、后期延展等内容。3. 把控协调：负责第三方设计工作的整体质量把控工作，整理协调各方意见并反馈。成果：1. 参与设计公众号阅读量累计13W+，留言互动3W+，粉丝新增11W+，增长停留10%。2. 独立负责运营组件库累计产出组件素材50+，提高50%产出效率，覆盖6处分公司。亮点：1. 独立执行能力：累计12年美术经验，具有优秀的美术视觉功底和造型审美能力，同时含有创新创意思维、运营思维和独立执行项目的能力。2.沟通合作：良好的团队合作精神，乐于沟通、表达，同时具有抗压能力和责任心。Content: 1. New media operation design: responsible for the design and topic selection of Ruixing Coffee's publicity and operation activities, and TO C participated in the visual design of official account, SVG, H5, banner, posters and other effects; TO B participates in internal white papers and PPT beautification, etc.2. Operation component design from 0 to 1: Participate in the design and construction of the operation component library throughout the process, and independently be responsible for early conception, visual research, element arrangement and planning, component painting, and later extension.3. Control and coordination: Responsible for the overall quality control of third-party design work, sorting out and coordinating the opinions of all parties and providing feedback.Achievements: 1. The total reading of official account participated in the design was 13W+, the message interaction was 3W+, and the number of fans increased by 11W+, increasing by 10%.2. Independently responsible for operating the component library to accumulate 50+component materials, improve the output efficiency by 50%, and cover 6 companies.Highlights: 1. Independent execution ability: accumulated 12 years of art experience, with excellent artistic visual skills and modeling aesthetic abilities, as well as innovative and creative thinking, operational thinking, and the ability to independently execute projects.2. Communication and cooperation: Good team spirit, willing to communicate and express, with pressure resistance and sense of responsibility.

目的：提高BOOMPLAY(非洲最大音乐APP）和签约艺人的知名度，吸引用户注意，扩大影响。输出文化价值观为品牌赋能，拉近品牌与新生代消费者间的距离，带来新的传播。方法：通过公司给出的用户数据和INS等社交媒体的粉丝取样调查、分类、调研和整理。利用PS、AI、C4D等设计软件，根据不同风格的需求，对设计方向与趋势进行多次视觉探索并输出多个方案，能够清晰的表达设计理念和用户诉求。成果：设计周边十余件，艺人转发宣传阅览量4000＋，相关话题INS阅览量破万。其中一件主导设计的T恤预售订购50+，比同时段平台T恤销售量高50％。Purpose: To increase the visibility of BOOMPLAY (Africa's largest music app) and contracted artists, attract user attention, and expand its impact. Export cultural values to empower the brand, narrow the distance between the brand and the new generation of consumers, and bring new communication.Method: Sample, classify, investigate, and organize fans through user data provided by the company and social media such as INS. Utilize design software such as PS, AI, and C4D to visually explore design directions and trends multiple times and output multiple solutions based on different styles of requirements, enabling clear expression of design concepts and user demands.Achievements: More than ten pieces of surrounding design, 4000+forwarded promotional views by artists, and over 10000 views of related topics by INS. One of the leading design T-shirts has a pre-sale order of 50%, which is 50% higher than the sales volume of platform T-shirts in the same period.