陈文杰

陈文杰 Email and Phone Number

Senior Marketing Manager — Amazon.cn @
陈文杰's Location
Chaoyang District, Beijing, China, China
About 陈文杰

Strong communication skills and team player. Good organizational skills and be ability to work under pressure. Accumulated a good work experiences with digital marketing, Project management, data analysis, IT knowledge, including software operation, International trade and business process e-commerce etc. Be proficient in oral and written English and computer skills. Knowledgeable about the variety of tools used for e-commerce measurement and tracking and online marketing. 8 years B2B and B2C e-commerce experience.

陈文杰's Current Company Details
Amazon. cn, Marketing Team

Amazon. Cn, Marketing Team

Senior Marketing Manager — Amazon.cn
陈文杰 Work Experience Details
  • Amazon. Cn, Marketing Team
    Senior Marketing Manager (L6)
    Amazon. Cn, Marketing Team Mar 2017 - Present
    中国 北京
    • Make annual cross-site event planning and event marketing strategy, handle the largest-scale and most-complicated marketing event, such as 618, 819 and Black Friday etc.• Work closely with channel marketing, PR and cross-functional teams including Retail, Supply Chain, Pricing, Customer Service, Legal, IT, Website capacity to successfully launch full site different level events and promotions as planned by the agreed deadline• As CN Amazon Merchandising POC, contact with global team to organize and make the 2018 Prime day planning, business strategy, marketing strategy and merchandising strategy. Create new theme for PD, such as Super brand, Prime day launches, daily theme etc. Leading company all Site merchandising team, UX team to launch the Prime day successfully. Global store GMS increased 45% and Prime Member increased 35%, /Prime day page CTR increased 8750bps, mobile page Abandon Rate decreased from 52.9% to 4.96%.• Track and maintain online event and marketing status, analyze competitors promotion planning and business strategy, scheme and optimize planning to maximize sales and customers.
  • Amazon.Cn, Retail Department
    Senior Site Merchandiser Manager (L6)
    Amazon.Cn, Retail Department Nov 2010 - Mar 2017
    中国 北京
    • Be responsible for consumable baby,toy,beauty, health& personal care, pet categories online merchandising • Planning category merchandising strategy, annual trade plan and marketing activities• Analyze weekly sales, traffic, customers, conversion etc. to optimize planning and improve metrics and KPI• Leading Merchandising team to deliver the OPS, customer’s acquisition and improve customer’s experiences.• Plan and organize company key event, such as 819 Anniversary, Double 11, Double 12, Black Friday, Love Teeth day offline event and sports nutrition store launch and promote the campaign by internal and external channels.• Collaborate with marketing and PR team to promote products by different marketing channels and build Amazon brand awareness• Develop the initiatives of co-marketing with key account vendors, such as New products launch, brand store promotion, key campaign marketing activities• Launch the 1st FTZ products line for Amazon.cn and promote the products for nutrition, medical device and adult. HPC is the TOP1 GVs, Active Customers and New customers with +200% YoY increase. • Strong project management skills to cooperate with global categories team to launch the Amazon. Cn, baby and pet store.
  • Office Depot China, E-Commerce Department
    Translator & Website Senior Editor
    Office Depot China, E-Commerce Department Dec 2006 - Jun 2010
    中国 北京
    Be responsible for translating item description details, including Office supplies, Ink &Toner, IT products etc about 10000 words, and translating all the web pages of the Chinese website,including the Bizbuy system, media reports and company’s news, as well as marketing promotions.Creating the Office Depot China English Website:http://en.officedepot.com.cn/Be responsible for online sales for the Technology, IT & digital products of Beijing & Shanghai site. Online promotion plan, promote, implement, online sales in 2009 to achieve the sales target up to 33.65%, gross margin up to 32.24% exceeded all sales accounting from 18% to 37%.Be responsible for online promotions, scheming, implementation, sales report analysis and product operations Be responsible for the daily management of website, products updates and maintenance, special promotions to promote cooperation in related sites Be proficient with the B2B and B2C e-commerce website business processes and operations work. Build website framework, planning and promotion of websites, improve the optimization of site functionality, customer experience research, and data analysis etc.
  • New World Business Solution Corp. Ltd. R &D
    Localization Project Manager
    New World Business Solution Corp. Ltd. R &D Jul 2004 - Nov 2006
    中国 北京
    Managing translation group to complete software products translation.Translating ERP products to Simplified Chinese and Traditional Chinese, including Purchase, Sales, Inventory, Manufacturing and Finance module (over 55000 words) Translating Console and Installation Application, including software user interface terms, menu, message, on-line help and documents etc. Compiling ERP Glossary and Translation Guide. Organizing and arranging translation task.Participating in ERP software Testing and fixing the localization bugsCooperating with Italian to solve translation issues and interpreting for business negotiation conference.Knowing Microsoft CRM application and write its operation process and technical document and instruction.Writing On-line Help, User Guide, Specification, White Paper and Manual for ERP software in English.

陈文杰 Education Details

  • Inner Mongolia University Of Technology
    Inner Mongolia University Of Technology
    Cet-6 Tem-8

Frequently Asked Questions about 陈文杰

What company does 陈文杰 work for?

陈文杰 works for Amazon. Cn, Marketing Team

What is 陈文杰's role at the current company?

陈文杰's current role is Senior Marketing Manager — Amazon.cn.

What schools did 陈文杰 attend?

陈文杰 attended Inner Mongolia University Of Technology.

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