张文谦 Email & Phone Number

北京

北京爱乐尚品科技有限公司致力于为传统企业转型互联网，及互联网品牌开拓线下市场提供专业的咨询及代理服务。主要擅长企业战略、品牌建设与运营管理、营销策划。从2016年开始，以顾问的形式为企业提供咨询服务和解决方案。利用互联网化构建的方式，驱动甲方的企业变革成长。截止服务的企业所处行业包括服装，个护健康，美妆，家装建材等行业；同时亦为企业的数字话转型提供业务项目服务，管理项目服务，代运营服务。

北京

1. Responsible for P&L of online business；2. Establish digital business model and working process；3. Design and implement E-Commerce strategies to increase brand awareness & revenue growth；4. Lead other functions to develop brand's CRM programs and to develop a complete consumer lifecycle retention eCRM programs.

Beijing

Develop national go-to-market strategy, supervise and guide different marketing agencies and ensure proper execution. Also lead market/consumer research to understand consumer evolution and adjust strategyLead the qualification and launch of lemall e-commerce site in India,Singapore,Canada....Manage the ongoing e-commerce business through close collaboration with all related parties Meet commercial target and ensure the team has appropriate skills to meet project needs.

Beijing

•Responsible for the sales & digital marketing strategy of Haier refrigeration department on EC channels. •Develop and implement new business model to optimize business performance.Explore experimental business model based on E-commerce logic. •Develop and implement the integrated digital communication program to support project based product communication. Effective manage all the resource during the whole process. •Set up and manage developing projects.

Beijing

* Develop and implement e-commerce strategies to grow online presence and achieve profitability target;* Coordinate with marketing team to manage online Visual Merchandising Display, initiate and implement online marketing/promotion and special events, and support cross-channel marketing activities according to the marketing/sales budgets.* Collect and monitor feedback data of promotion campaigns and continuously improve KPIs, such as SEO, PV/UV, the average visiting time/page… Show more * Develop and implement e-commerce strategies to grow online presence and achieve profitability target;* Coordinate with marketing team to manage online Visual Merchandising Display, initiate and implement online marketing/promotion and special events, and support cross-channel marketing activities according to the marketing/sales budgets.* Collect and monitor feedback data of promotion campaigns and continuously improve KPIs, such as SEO, PV/UV, the average visiting time/page, conversion, average basket size, complaint rate, etc.* Manage and promote e-commerce customer service (pre-sales and after-sales) and operations to achieve customer satisfaction and retention* In charge of commercial negotiation, contracting and pricing strategy, leverage resources between different partners/dealers* Supervise sales forecast and manage inventory level* Develop and implement new business model to optimize business performance* Manage e-commerce team, provide training and performance management guidelines in all aspects of e-commerce operations to measure and enhance performance results. Show less