Brand Management-50% • Marketing Analysis: Analyzed industry trends, conducted regular market / competitor and customer research to identify product selling points, provided effective recommendations for product and marketing strategies. • Marketing Campaign and Event Management: Formulated and implemented annual marketing strategy, including private customers/preview /social media campaigns, driving consumer growth and retention. • Budget Management: Responsible for the annual budget and cost control of the company's brand promotion, made dynamic adjustments in a timely manner. • Customer and Business Development: Participated in the preparation of fashion week showroom/exhibition launch events, responsible for brand exhibition planning，ordering strategy and order tracking.Digital Marketing-40% • Influencer (KOL / KOC) Marketing: Strong relationships with MCN agencies and influencers, sustained current influencer resources, developed and enhanced collaboration to achieve optimal promotional outcomes. Conducted negotiations for influencer social livestreaming business, followed up on data-related issues post-broadcast while providing feedback.Total Process Support-10% • Assistedthe company in planning and executing various promotional activities, providing promotional materials and marketing materials. Independently organized and executed public relations activities and supervised the effectiveness of related activities.

Digital Marketing-50%-Official Social Media Account Management:Responsible for the daily operation of the social media platform, including topic planning, content editing, video production, etc.-Influencer (KOL/KOC) Marketing: Responsible for expanding live streaming channels and collaborated with hosts/MCN for product promotion, including but not limited to Douyin ,WeiBo and RED to achieved sales targets.-Social Campaign Management: Coordinated and organized cross-brand marketing affairs communication and coordination.Devised and executed new media marketing events, promotion strategies, creative content,implementation management; tracked and debriefed the effect.Public Relationship Management -25%-Responsible for establishing and maintaining good relationships with the media: developed and implemented media relations plans and actively explored new cooperation opportunities. Organized various business events and exhibitions to coordinate internal and external relationships to enhance the company's visibility and image.Cross-Departmental Collaboration-15%-Coordinated the photography, graphic design, and copywriting work for collaborative e-commerce businesses, led and managed the e-commerce store's visual identity.-Responsible for the organization , formulation, promotion and execution of offline order conferences and other brand events.Brand Management-25%-Responsible for formulating marketing activities for new product launches in different product segments; collaborated with the sales department to implement marketing activities, tracked the implementation progress, and conducted ROI retrospective analysis.-Responsible for planning and executing various official activities and brand cross-border activities on both online and offline platforms, responsible for visual shooting and marketing page planning work, including promotion planning, copywriting, and guiding graphic and visual shooting.

Business Development 60% • Business development of official program of Shanghai Fashion Week "Xintiandi Main Runway" / "MODE Fashion &Trade Exhibition. Independently responsible for 30% of the total customer development of large industry exhibitions for 3 years consecutive . • According to industry trends, formulated the project proposal, executed business development.Project Management 40% • Coordination and management of events during fashion week, organized and planned over 300 large-scale events with attendance of more than 1,000 people in each. • Development and operation for MODE exhibition website /RSVP system managed and operation to optimize the data management standard process. Daily administrative tasks, customer maintenance, internal and external horizontal and vertical communication management. • Responsible for the operation management of marketing and promotion projects for the brand during fashion week, including but not limited to brand shows, designer cross-border collaborations, and sponsor partnerships.