· Overseas study background: proficient in Chinese/English, with extensive knowledge of journalism and communication, public relations, film and television and new media.· Project management experience: 6 years of experience in A / B party brand PR work, planning and executing 3 multi-million car events, more than 10 multi-million exhibitions / forums / banquets, mastering nearly 500 auto / financial / technology media resources nationwide.· Well-established leadership: experience in department and vendor management, able to coordinate and play the value of team members, excellent in leading the team to complete the work, strong sense of team honor.· Internet thinking: understand the conversion relationship between users, platforms and traffic, familiar with various new media communication means.
腾讯云与智慧产业事业群-梧桐车联
-
市场经理腾讯云与智慧产业事业群-梧桐车联Beijing, China
-
Marketing ManagerPhoenix Auto Intelligence - Member Of Tencent Csig Jul 2019 - Present北京市,中国1. Strategic planning: formulate annual brand marketing strategy, control the overall project income and expenditure; promote the cooperation with Changan Automobile, Audi China, Qualcomm and other parties to help enterprises achieve capital, industry and technology upgrading.2. brand building: online and offline linkage, brand PR combined to help promote the positive reputation of the enterprise, Baidu index annual average ringgit growth of 90%, communication volume has been explosive growth.3. Self-media management: created the official accounts of corporate in weibo and wechat and micro-video, and led the planning and release of more than 100 original graphic contents and 20 original videos; planned and produced 3 million-level brand TVCs, covering nearly 5000W people on the whole network.
-
Senior Pr ExecutiveQuark Finance Feb 2016 - Jul 2018Beijing City, China1. Corporate Communications: Lead the team to promote the corporate brand strategy through press releases, research reports, digital marketing, etc., and coordinate the planning of more than 3 articles with 3W+ reads on WeChat self-media.2. Media management: build up domestic mainstream integrated, financial vertical and overseas media relations, establish long-term good relationship with more than 170 media, and win more than 10 authoritative awards such as "Global People's Top 10 Influential People of the Year" in 2017.3. Government relations: Promoting corporate compliance, applying for government subsidies and obtaining award endorsements. Leaders have been invited to attend more than 15 large-scale forums at home and abroad, including the Boao Forum for Asia and Davos Forum.
-
Account Executive (Ae)Beijing Nti Pr Consultant Co., Ltd. Aug 2013 - Jan 2016Beijing City, China1. Annual & stage planning of vehicle models - development, writing and implementation of campaigns, communications, etc. The project was awarded the Dandelion Award for Excellence in Experiential Marketing.2. Large-scale public relations activities - participated in more than 20 test drives, cruises, cross-country roadshows, etc. Pre-preparation, implementation, follow-up communication summary, etc. He was the main planner of the first intermediate car driving training course in China.3. Media cooperation project - control of all types of communication such as scripts, audio and video; maintenance of car fans & opinion leaders.
Xinyu Liu Education Details
Frequently Asked Questions about Xinyu Liu
What company does Xinyu Liu work for?
Xinyu Liu works for 腾讯云与智慧产业事业群-梧桐车联
What is Xinyu Liu's role at the current company?
Xinyu Liu's current role is 市场经理.
What schools did Xinyu Liu attend?
Xinyu Liu attended Hongkong Baptist University, University Of International Relations.
Not the Xinyu Liu you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial