Xinyu Liu Email and Phone Number

1. Strategic planning: formulate annual brand marketing strategy, control the overall project income and expenditure; promote the cooperation with Changan Automobile, Audi China, Qualcomm and other parties to help enterprises achieve capital, industry and technology upgrading.2. brand building: online and offline linkage, brand PR combined to help promote the positive reputation of the enterprise, Baidu index annual average ringgit growth of 90%, communication volume has been explosive growth.3. Self-media management: created the official accounts of corporate in weibo and wechat and micro-video, and led the planning and release of more than 100 original graphic contents and 20 original videos; planned and produced 3 million-level brand TVCs, covering nearly 5000W people on the whole network.

1. Corporate Communications: Lead the team to promote the corporate brand strategy through press releases, research reports, digital marketing, etc., and coordinate the planning of more than 3 articles with 3W+ reads on WeChat self-media.2. Media management: build up domestic mainstream integrated, financial vertical and overseas media relations, establish long-term good relationship with more than 170 media, and win more than 10 authoritative awards such as "Global People's Top 10 Influential People of the Year" in 2017.3. Government relations: Promoting corporate compliance, applying for government subsidies and obtaining award endorsements. Leaders have been invited to attend more than 15 large-scale forums at home and abroad, including the Boao Forum for Asia and Davos Forum.

1. Annual & stage planning of vehicle models - development, writing and implementation of campaigns, communications, etc. The project was awarded the Dandelion Award for Excellence in Experiential Marketing.2. Large-scale public relations activities - participated in more than 20 test drives, cruises, cross-country roadshows, etc. Pre-preparation, implementation, follow-up communication summary, etc. He was the main planner of the first intermediate car driving training course in China.3. Media cooperation project - control of all types of communication such as scripts, audio and video; maintenance of car fans & opinion leaders.